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Elena Viganò
AgricultureBusinessProduct categoryMarketingCraft
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#1Barbara FrancioniH-Index: 10
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The purpose of this paper is to deepen the global sourcing (GS) phenomenon from the acquiring firms’ viewpoint by analyzing the Italian craft beer sector. This industry has been chosen since it represents a perfect context for the GS activities’ analysis. Notably, different features characterizing this business force Italian breweries to turn to suppliers, located outside their national borders, to purchase the necessary raw materials.,The paper adopts a multiple case study concerning four Itali...
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