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Krzysztof Celuch
Service qualityBrand awarenessBrand equityBrand loyaltyConvention
2Publications
1H-index
9Citations
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#1Bekir Bora Dedeoğlu (Nevşehir University)H-Index: 9
#2Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 8
Last. Krzysztof CeluchH-Index: 1
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Abstract This study aims to develop a more comprehensive customer-based destination brand equity model, compared to those examined in previous studies. In line with the research purpose, the data obtained from 478 domestic and foreign tourists visiting Alanya in Turkey were used. For testing the model developed in the present study, structural equation modeling was preferred. In the light of the findings, all antecedent variables positively affect their consequence variables. Furthermore, destin...
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