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Delphine Manceau
ESCP Europe
BusinessKnowledge economyMarketingCreative industriesReputationInternationalization
6Publications
3H-index
59Citations
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Publications 6
Newest
#1Delphine Manceau (ESCP Europe)H-Index: 3
#2Jehoshua Eliashberg (UPenn: University of Pennsylvania)H-Index: 35
Last. Meng Su (PKU: Peking University)H-Index: 7
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Strategic preannouncement of a new product launch by a firm creates a pent-up demand (or consumers committed to purchase prior to launch) for the new product. The level of the pent-up demand depends, among other factors, on the timing and the reputation of the firm announcing the new product; it is critical in shaping up the diffusion process of the new product after launch. In this paper, we develop a two-phase diffusion model that describes both the impact of the announcement on consumers’ pur...
1 CitationsSource
#1Celine Abecassis-Moedas (UCP: Catholic University of Portugal)H-Index: 5
#2Sihem Ben Mahmoud-Jouini (HEC Paris)H-Index: 10
Last. Roberto VergantiH-Index: 35
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In the ‘knowledge economy’, knowledge-intensive business services (KIBS) are a key driver for innovation and competitiveness. The internationalization of these businesses raises challenges given their specificities such as knowledge intensity, the importance of customer interaction and intimacy in service delivery. This paper focuses on design consultancies as a specific type of creative KIBS for which these characteristics are emphasized. The objective of this research is to analyse the resourc...
28 CitationsSource
#2Sihem Ben Mahmoud-Jouini (HEC Paris)H-Index: 10
Last. Delphine Manceau (ESCP Europe)H-Index: 3
view all 3 authors...
Source
1 Citations
#1Ouidade SabriH-Index: 2
#2Delphine Manceau (ESCP Europe)H-Index: 3
Last. Bernard Pras (Paris Dauphine University)H-Index: 13
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Despite the importance of taboos in contemporary societies and their impact on consumption, little research has been conducted in marketing on the concept of taboo. Building upon the literature in anthropology, sociology and psychoanalysis, this paper puts forward five defining characteristics of taboos which shed light on previous research related to taboos in marketing. This article suggests topics for future research based on taboo characteristics that influence consumer behavior and taboo pe...
13 CitationsSource
#1Ouidade SabriH-Index: 2
#2Delphine Manceau (ESCP Europe)H-Index: 3
Last. Bernard Pras (Paris Dauphine University)H-Index: 13
view all 3 authors...
Malgre l'importance des tabous dans les societes contemporaines et leur influence sur la consommation, le concept de tabou reste peu explore en marketing. Partant des approches anthropologique, sociologique et psychanalytique, cet article met en avant cinq caracteristiques definitoires du tabou qui viennent eclairer et enrichir les travaux anterieurs en marketing relevant de la question du tabou. Il propose des perspectives de recherche relatives a l'influence des caracteristiques des tabous sur...
15 CitationsSource
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