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Dipak C. Jain
INSEAD
10Publications
3H-index
69Citations
Publications 10
Newest
Jan 1, 2015 in AMCIS (Americas Conference on Information Systems)
#1Zhengrui Jiang (Iowa State University)H-Index: 8
#2Dipak C. Jain (Ad: INSEAD)H-Index: 3
view all 3 authors...
Determining the optimal market entry timing for successive technological innovations is a critical decision for firms. Pioneering studies dealing with this issue have focused one-time sale (e.g., HDTV), and concluded that a new product should be introduced to the market either now or never, or now or at maturity. However, these prior studies do not examine another commonly seen business practice — revenue is generated from continuous services (e.g., Office 365). In this research, we derive the o...
#1Zhengrui JiangH-Index: 8
#2Dipak C. JainH-Index: 3
view all 3 authors...
Determining the optimal market entry timing for successive technological innovations is a critical decision for firms. Pioneering studies dealing with this issue have focused one-time sale (e.g., HDTV), and concluded that a new product should be introduced to the market either now or never, or now or at maturity. However, these prior studies do not examine another commonly seen business practice — revenue is generated from continuous services (e.g., Office 365). In this research, we derive the o...
#1Dipak C. Jain (Ad: INSEAD)H-Index: 3
#2James G. Conley (NU: Northwestern University)H-Index: 11
This paper explores the academic literature and empirical evidence associated with the strategic and tactical opportunities available to pharmaceutical firms confronted with the loss of patent protection on their branded drug. The marketing dimensions of product innovation, pricing, and brand equity options are considered together with exclusivity options available through government regulators such as the US Food and Drug Administration. These options are then considered in the context of the l...
#1Zhengrui Jiang (Iowa State University)H-Index: 8
#2Dipak C. Jain (Ad: INSEAD)H-Index: 3
The Norton--Bass (NB) model is often credited as the pioneering multigeneration diffusion model in marketing. However, as acknowledged by the authors, when counting the number of adopters who substitute an old product generation with a new generation, the NB model does not differentiate those who have already adopted the old generation from those who have not. In this study, we develop a generalized Norton--Bass (GNB) model that separates the two different types of substitutions. The GNB model p...
#1Zhengrui Jiang (Iowa State University)H-Index: 8
#2Dipak C. Jain (Ad: INSEAD)H-Index: 3
The Norton-Bass (NB) model is often credited as the pioneering multigeneration diffusion model in marketing. However, as acknowledged by the authors, when counting the number of adopters who substitute an old product generation with a new generation, the NB model does not differentiate those who have already adopted the old generation from those who have not. In this study, we develop a Generalized Norton-Bass (GNB) model that separates the two different types of substitutions. The GNB model pro...
#1Dipak C. Jain (Ad: INSEAD)H-Index: 3
#2Matt Golosinski (Ad: INSEAD)
The world before the Internet seems a remote, dim place, so profoundly has the technology upended everything about our lives. It has increased productivity, sparked innovation, and made the world more intimate. There’s an expectation that, in the next five minutes, some other remarkable development will spring from the shimmering pool of digital alchemy.
#1Dipak C. JainH-Index: 3
#2Matt Golosinski (NU: Northwestern University)H-Index: 1
Business schools are at a crossroads, and business itself is suffering from an image problem. Or even a vision problem.
#1Rodney A. Brooks (MIT: Massachusetts Institute of Technology)H-Index: 55
#2William Scott Green (UM: University of Miami)H-Index: 2
Last.Richard Newton (University of California, Berkeley)H-Index: 2
view all 9 authors...
Higher education is basic to the future of American life. The nation's ability to prosper and to thrive in an increasingly knowledge-based global society and economy depends on our having a progressively well-educated population. The values and practices of pure research-discovery, originality, innovation-shape and motivate American university learning. The American bachelor's degree has other objectives as well. Among the most frequently stated are critical thinking, scientific and quantitative...
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