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Michael Minkov
University of Tartu
Emerging marketsPersonalityConsumer behaviourBig Five personality traitsHofstede's cultural dimensions theory
3Publications
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#1Michael Minkov (UT: University of Tartu)H-Index: 1
#2Christian WelzelH-Index: 28
Last. Michael SchachnerH-Index: 2
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Numerous studies have reported a positive individual-level association between happiness and two psychologically distinct states of mind: religious faith and subjective freedom (a feeling of life control). Although the strength of these relationships varies across countries, no general pattern driving this variation has been shown so far. After surveying 40,534 randomly selected respondents from 43 nations, we find that in countries where happiness is more closely related to religious faith, it ...
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#1Michael Minkov (UT: University of Tartu)H-Index: 1
#2F.J.R. van de Vijver (NWU: North-West University)H-Index: 58
Last. Michael SchachnerH-Index: 2
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Abstract Few short Big Five instruments have been tested for invariance across samples from a large number of countries. To fill this gap, we measured the Big Five personality traits in probability samples (n > 1000 in each country) from Belgium, Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Nigeria, Philippines, Russia, Thailand, Turkey, UK, US, and Vietnam. We used a new, short Big Five questionnaire, based on the BFI and other short instruments after consultat...
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#1Michael Minkov (UT: University of Tartu)H-Index: 1
#2Pinaki DuttH-Index: 2
Last. Vesselin Ivanov BlagoevH-Index: 5
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The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world.,The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally representative consumer panels and community samples from another two countries) what they would do...
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