Michael Minkov
University of Tartu
Publications 2
Michael Minkov (UT: University of Tartu), Fons J.R. van de Vijver (NWU: North-West University), Michael Schachner2
Estimated H-index: 2
Abstract Few short Big Five instruments have been tested for invariance across samples from a large number of countries. To fill this gap, we measured the Big Five personality traits in probability samples (n > 1000 in each country) from Belgium, Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Nigeria, Philippines, Russia, Thailand, Turkey, UK, US, and Vietnam. We used a new, short Big Five questionnaire, based on the BFI and other short instruments after consultat...
Published on Apr 26, 2019
Michael Minkov (UT: University of Tartu), Pinaki Dutt2
Estimated H-index: 2
+ 4 AuthorsVesselin Ivanov Blagoev5
Estimated H-index: 5
Purpose The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world. Design/methodology/approach The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally representative consumer panels and community samples from anoth...