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Rambabu Kodali
National Institute of Technology, Jamshedpur
5Publications
3H-index
32Citations
Publications 5
Newest
#1Vinayak KalluriH-Index: 1
#2Rambabu Kodali (National Institute of Technology, Jamshedpur)H-Index: 3
The concept value engineering (VE) acts to increase the value of a product through the improvement in existent functions without increasing their costs. In other words, VE is a function oriented, systematic team approach study to provide value in a product, system or service. The authors systematically explore VE through the six step framework proposed by SAVE and a case study is presented to address the concern of reduction in cost without compromising the function of a hydraulic steering cylin...
#1Vinayak Kalluri (BITS: Birla Institute of Technology and Science)H-Index: 1
#2Rambabu Kodali (National Institute of Technology, Jamshedpur)H-Index: 3
Purpose – The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting from 1998 to 2009. Design/methodology/approach – To explore the articles related to NPD, four key words namely new product, product design, product development and product innovation were used in combination of title or abstract or keyword of the articles through several knowledge databases. The abstracts of jou...
#1Kalluri Vinayak (BITS: Birla Institute of Technology and Science)H-Index: 2
#2Rambabu Kodali (BITS: Birla Institute of Technology and Science)H-Index: 3
Purpose – The purpose of the study is to study the relation between new product development (NPD) innovation and NPD best practices in an organization with respect to NPD performance in the backdrop of Indian manufacturing industry. Design/methodology/approach – Performance indices are developed based on NPD innovation and NPD best practices in an organization. Based on the developed performance indices, a cluster typology or classification of surveyed organizations is conducted. Different hypot...
Purpose - – The purpose of this paper is to conduct an empirical investigation on the new product development (NPD) practices in Indian manufacturing industries. The NPD best practices constructs are identified from the literature and then an effort have been made to statistically establish the underlying principal components of NPD practices by checking their reliability and validity for the case of Indian manufacturing industry. Design/methodology/approach - – In all, 96 NPD best practices con...
#1Kalluri Vinayak (BML Munjal University)H-Index: 2
#2Rambabu Kodali (National Institute of Technology, Jamshedpur)H-Index: 3
Purpose – Quality function deployment (QFD) has been used to translate customer requirements into engineering characteristics of a product, while benchmarking was developed to search for the best industry practices, which will lead to exceptional performance through the implementation of these best practices. However, no attempt has been made to integrate QFD with benchmarking to identify the best practices of QFD model. This paper aims to classify the QFD models and thereby applying benchmarkin...
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