Yeonjoo Lee
Yonsei University
Customer retentionCustomer advocacyCustomer intelligenceCustomer to customerCustomer delight
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Publications 3
#1Miyeon Ha (Yonsei University)
#2Sujeong Kwon (Yonsei University)
Last. Jinwoo Kim (Yonsei University)H-Index: 39
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Abstract People are reluctant to provide their personal data, making it difficult for corporations to collect such information. The Personal Data Market presents a promising solution to this problem, but current offerings must overcome several challenges. This paper proposes a Blockchain-based Data Market framework, “Decentralized Data Marketplace for Digital Me”, in which personal data are anonymized in accordance with the General Data Protection Regulation to protect the owner’s privacy. In ad...
#1Yeonjoo Lee (Yonsei University)H-Index: 1
#2Miyeon Ha (Yonsei University)
Last. Jinwoo Kim (Yonsei University)H-Index: 39
view all 5 authors...
Abstract Although artificial intelligence is a growing area of research, several problems remain. One such problem of particular importance is the low accuracy of predictions. This paper suggests that users' help is a practical approach to improve accuracy and it considers four factors that trigger users' willingness to help for an imperfect AI system. The two factors covered in Study 1 are utilitarian benefit based on egoistic motivation, and empathy based on altruistic motivation. In Study 2, ...
#1Sooyun Kim (Yonsei University)H-Index: 2
#2Geebum Park (Yonsei University)H-Index: 1
Last. Sunmee Choi (Yonsei University)H-Index: 12
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This research divides customers' on-site luxury shopping experiences into two stages—before and after entering a luxury shop—and then examines the effect of specific customer emotions in each stage. In detail, this study examines the impact of customer emotions before entering the store on their evaluations of in-store service quality, that of customer evaluations of each quality dimension on their in-store emotions, and that of in-store emotions on customer attitudes toward the brand. Further, ...
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