Giorgia Masili
University of Urbino
BusinessMarketingCritical success factorTheory of planned behaviorCollectivism
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Publications 3
#1Rodica Ianole-Călin (UB: University of Bucharest)H-Index: 2
Last. Zizi GoschinH-Index: 8
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Abstract The practice of collaborative consumption is increasingly spreading and diversifying nowadays, impacting both individuals and businesses. This paper seeks to contribute to the emerging debate that acknowledges its global importance by providing a cultural understanding of the deeper mechanisms underlying attitudes and intentions associated with collaborative consumption. The survey design aims to integrate personal norms, behavioral beliefs and individualism-collectivism constructs with...
2 CitationsSource
#1Barbara FrancioniH-Index: 10
#2Ilaria CurinaH-Index: 2
Last. Elena ViganòH-Index: 1
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The purpose of this paper is to deepen the global sourcing (GS) phenomenon from the acquiring firms’ viewpoint by analyzing the Italian craft beer sector. This industry has been chosen since it represents a perfect context for the GS activities’ analysis. Notably, different features characterizing this business force Italian breweries to turn to suppliers, located outside their national borders, to purchase the necessary raw materials.,The paper adopts a multiple case study concerning four Itali...
2 CitationsSource
#1Giorgia MasiliH-Index: 2
#2Ilaria CurinaH-Index: 2
The paper aims to identify and analyze the major critical success factors at the base of the rapid internationalization of three different types of Born Global (BG) firms, namely start-up, academic spin-off and company spin-off. Based on a case study analysis, the findings show that the entrepreneurs’ dynamic capabilities, their passion and propensity to take risks, previous international experiences, language skills, the presence of an experienced staff, the ability to nurture relationships and...