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Justin Paul
Rollins College
5Publications
2H-index
6Citations
Publications 5
Newest
#1Chandrasekaran Padmavathy (VIT University)H-Index: 1
#2Murali Swapana (VIT University)H-Index: 1
Last.Justin Paul (Rollins College)H-Index: 2
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Abstract Despite the increasing popularity and growth of online second-hand peer to peer/customer to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains limited. To fill the research gap, this study conceptualizes, develops, and validates a scale to measure online second-hand shopping motivation (OSSM). The findings show that OSSM, as a formative higher-order construct, consists of three second-order factors and nine first-order dimensions: economic motivation (includi...
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#1Ajay Kumar (Central University, India)H-Index: 4
#2Justin Paul (Rollins College)H-Index: 2
Last.Anandakuttan B. Unnithan (IIMA: Indian Institute of Management Ahmedabad)H-Index: 3
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Abstract This article reviews the literature on Mass Prestige (Masstige) based marketing and analyzes the evolution of the 'masstige strategy' with a focus on how this phenomenon evolved from conventional way of marketing premium brands. We synthesise the findings of prior studies, analyse different dimensions, identify research gaps, call for using existing measures like Masstige Mean Score Scale (MMSS) and develop new measures which would facilitate further research in this niche area as well ...
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#1Faheem Gul GilalH-Index: 4
#2Justin Paul (Rollins College)H-Index: 2
Last.Rukhsana Gul GilalH-Index: 3
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Abstract The influence of brand characteristics on a consumer passion for a brand is firmly established in the literature. However, celebrity endorsers influence to the formation of brand passion remains largely untapped. Using three theoretical lenses- source credibility theory, relationship motivation theory, and congruity theory, the present study examines the influence of celebrity endorsement on brand passion using data from air travelers. To this end, we involved (n = 432) airline passenge...
2 CitationsSource
#1Francisco Liñán (ARU: Anglia Ruskin University)H-Index: 23
#2Justin Paul (Rollins College)H-Index: 2
Last.Alain Fayolle (EMLYON Business School)H-Index: 30
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Scholars have long studied small- and medium-sized enterprises (SMEs) and recognize the need for SMEs to postulate strategies to compete and succeed in the global market. In the current ultra-competitive business environment, SMEs face several internal and external challenges. In this introduction to the special issue (SI), we review the theoretical models and frameworks in this stream of research and outline some research questions that could be potentially used in future research in this era o...
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#1Faheem Gul GilalH-Index: 4
#2Jian Zhang (USTB: University of Science and Technology Beijing)H-Index: 3
Last.Naeem Gul Gilal (HUST: Huazhong University of Science and Technology)H-Index: 4
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Abstract The marketing literature is replete with the repeated use of traditional theories of behaviour, such as ‘the consumer decision model,’ the ‘theory of buyer behaviour,’ the ‘theory of reasoned action,’ the ‘theory of planned behaviour,’ and ‘the model of goal-directed behaviour.’ The conclusions and criticisms that are drawn from these theories stem from the many ways in which these theories are applied, which reduces the efficiency of these approaches in the sense of predictability and ...
4 CitationsSource
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