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Jorge Carneiro
Fundação Getúlio Vargas
Publications 7
Published on Aug 10, 2018in The Multinational Business Review
Alvaro Cuervo-Cazurra31
Estimated H-index: 31
(Northeastern University),
Jorge Carneiro (Fundação Getúlio Vargas)+ 6 AuthorsWilliam Newburry19
Estimated H-index: 19
(Florida International University)
Purpose This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, quality and reputation of products. Design/methodology/approach In this paper, the authors studied 18 Latin American companies across six countries. Latin America represents an ideal setting because man...
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Published on Oct 1, 2018in Cadernos
Tomás de Aquino Guimarães7
Estimated H-index: 7
(University of Brasília),
Gustavo da Silva Motta3
Estimated H-index: 3
(Federal Fluminense University)
+ 3 AuthorsJorge Carneiro (Fundação Getúlio Vargas)
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