Il Horn Hann
University of Maryland, College Park
Music industryReciprocity (social psychology)BarterUnbundlingDigital audio
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Publications 2
Digital music formats and the Internet as a distribution mechanism have fundamentally disrupted the music industry by altering the way music is packaged, distributed, and consumed. This disruptive innovation has come in two stages. First, it enabled music to be purchased as an individual song (digital single) or as an album (digital album) or to be enjoyed without paying for it (unlicensed digital music). More recently, music has become available as a streaming service (streaming music). Prior t...
#1Shun Ye (GMU: George Mason University)H-Index: 2
#2Siva Viswanathan (UMD: University of Maryland, College Park)H-Index: 16
Last. Il Horn Hann (UMD: University of Maryland, College Park)H-Index: 1
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This study empirically examines online peer-to-peer (P2P) barter markets, in which individuals trade goods or services without the use of money. Using detailed transaction data and weblog data from a leading online P2P barter market for books, we examine the drivers and influences of reciprocal relationships on the initiation and fulfillment of exchanges. We find that avid users with a higher reading demand are more likely to establish and utilize reciprocal relationships compared to non-avid us...
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