Jaime-Andres Correa-Garcia
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Published on May 16, 2018in Sustainability 2.08
Jaime-Andres Correa-Garcia1
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,
Maria-Antonia Garcia-Benau1
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Emma Garcia-Meca1
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The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The ...
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