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Hang T. Nguyen
Michigan State University
9Publications
2H-index
97Citations
Publications 9
Newest
#1Hang T. Nguyen (MSU: Michigan State University)H-Index: 2
#2Roger J. Calantone (MSU: Michigan State University)H-Index: 66
Last.Ranjani Krishnan (MSU: Michigan State University)H-Index: 21
view all 3 authors...
This paper examines how customer sentiment expressed through social media influences institutional investors’ investment decisions and firm value. We use psychology theory to classify the emotional...
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#1Hang T. Nguyen (MSU: Michigan State University)H-Index: 2
#2Malika Chaudhuri (UD: University of Dayton)H-Index: 2
Abstract Why are some new product introductions more viral and successful than others? This research integrates theories of interpersonal communication and consumer learning to explore this question. Analyzing a unique data set of millions of consumer word-of-mouth transmissions (eWOM) on social media regarding 345 new automobile products introduced during 2008–2015, we find that more innovative products generate more eWOM volume but surprisingly less positive sentiment. These effects vary in ma...
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#1Hang T. Nguyen (MSU: Michigan State University)H-Index: 2
#2Kunter Gunasti (WSU: Washington State University)H-Index: 5
Purpose Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can shift this preference back by strategically leveraging brand identity cues. Design/methodology/approach Four experimental studies test different types of brand identity cues that original brands can use to influence consumer preferences. Logistic an...
2 CitationsSource
#1Roger J. CalantoneH-Index: 66
#2Hang T. NguyenH-Index: 2
Source
#1Hang T. Nguyen (MSU: Michigan State University)H-Index: 2
#2Yufei Zhang (UAB: University of Alabama at Birmingham)H-Index: 1
Last.Roger J. Calantone (MSU: Michigan State University)H-Index: 66
view all 3 authors...
Abstract Pressure to manage complex and dynamic brand portfolios has posed a serious challenge for firms in protecting their brand identity and retaining loyal customers. To help firms overcome this challenge, the authors propose the new construct of brand portfolio coherence (BPC) to describe consumers' perceptions that (sub-)brands in a brand portfolio share a common underlying logic of features reflected in design, personality, and status. Through three comprehensive studies, the research dev...
2 CitationsSource
#1Hieu V. Phan (University of Massachusetts Boston)H-Index: 5
#2Thuy H. Simpson (GV: Grand Valley State University)H-Index: 3
Last.Hang T. NguyenH-Index: 2
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3 CitationsSource
#1Hang T. NguyenH-Index: 2
#2Hieu V. PhanH-Index: 5
This research studies the effects of industry pay gap, measured as the difference in pays between a CEO at her firm and the highest-paid CEO at similar competing firms, on corporate risk taking and performance in mergers and acquisitions (M&As). We find that industry pay gap is positively related to acquisitiveness, focusing M&As and stock payment consideration but is negatively related to acquirer announcement abnormal stock returns. Further analysis indicates that acquirer CEOs on average earn...
1 CitationsSource
#1Susan Spiggle (UConn: University of Connecticut)H-Index: 4
#2Hang T. Nguyen (UConn: University of Connecticut)H-Index: 2
Last.Mary Caravella (UConn: University of Connecticut)H-Index: 6
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Abstract This article introduces a new determinant of brand extension success, brand extension authenticity (BEA), as a complement to fit. The authors develop the BEA construct and a scale to measure it and then demonstrate that BEA captures consumer perceptions of brand extension legitimacy and cultural contiguity along four interrelated but distinct dimensions: maintaining brand standards and style, honoring brand heritage, preserving brand essence, and avoiding brand exploitation. They demons...
89 CitationsSource
#1Susan SpiggleH-Index: 4
#2Hang T. NguyenH-Index: 2
Last.Mary CaravellaH-Index: 6
view all 3 authors...
This article introduces a new determinant of brand extension success, brand extension authenticity (BEA), as a complement to fit. The authors develop the BEA construct and a scale to measure it and then demonstrate that BEA captures consumer perceptions of brand extension legitimacy and cultural contiguity along four interrelated but distinct dimensions: maintaining brand standards and style, honoring brand heritage, preserving brand essence, and avoiding brand exploitation. They demonstrate the...
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