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Victor Ragazzi Isaac
Escola Superior de Propaganda e Marketing
3Publications
1H-index
2Citations
Publications 3
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#1Victor Ragazzi Isaac (Escola Superior de Propaganda e Marketing)H-Index: 1
#2Felipe Mendes Borini (USP: University of São Paulo)H-Index: 10
Last.Gabriel R. G. Benito (BI Norwegian Business School)H-Index: 25
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Abstract This study examines factors that influence the development and transformation of local innovations into global innovations from an emerging market subsidiary. We argue that subsidiaries’ relational embeddedness with the external local network is essential for the development of local innovations. Turning local innovations into global ones is the result of the level of innovativeness evoked by the subsidiary located in an emerging market. However, the transformation of local into global ...
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Last.Victor Ragazzi IsaacH-Index: 1
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RESUMO A proximidade social entre as pessoas traz em seu bojo a questao do relacionamento. A necessidade de se relacionar transcende a barreira formal dos negocios entre as empresas e proporciona oportunidade de criar o diferencial entre uma e outra empresa ou uma e outra rede de negocios. Ademais, os aspectos sociais podem contribuir para que nascam as redes de negocio. Sendo assim, cada ator participante podera tirar alguma vantagem que o tornara mais fortalecido e que, junto com os demais env...
Last.Felipe Mendes Borini (Escola Superior de Propaganda e Marketing)H-Index: 10
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This article aims to analyze the differences between the process of establishing foreign franchises and those of domestic franchise chains operating in the Brazilian market. This process includes the installation, maintenance and expansion of chains. The theoretical review and theory developed are based on Agency Theory and Resource Scarcity Theory. A logistic regression with 147 chains of Brazilian franchises and 41 chains of foreign franchises operating in Brazil showed that foreign and domest...
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