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Sarah Kim Johann
Technical University of Berlin
AccountingBusinessLayoffRestructuringReputation
2Publications
1H-index
2Citations
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Abstract This study extends prior research on the impact of downsizing on corporate reputation by investigating how specific aspects of downsizing measures influence this relationship. Using panel data on the S&P 100 companies for the period 1990–2000, we find that downsizing affects corporate reputation negatively and that the size of the effect depends on the content and the context of the downsizing announcement. More specifically, we find that the motive for downsizing, the time period in wh...
2 CitationsSource
#2Sarah Kim Johann (Technical University of Berlin)H-Index: 1
Corporate reputation is one of the most important strategic resources of a firm and is easily dam-aged by controversial management practices. Prior research has shown that corporate downsizing has ...
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