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Dessislava Dikova
Vienna University of Economics and Business
SubsidiaryContingency approachMarketingInternational businessInternationalization
1Publications
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#1Dessislava Dikova (WU: Vienna University of Economics and Business)H-Index: 1
#2Witteloostuijn van Arjen (Tilburg University)H-Index: 35
Last. Simon C. Parker (UWO: University of Western Ontario)H-Index: 37
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Purpose Extant work in international business (IB) involves a partial contingency-theoretic perspective: a holistic view of the impact of bundles of contingencies on an outcome variable is missing. The purpose of this paper is to adopt a contingency approach to study multinational enterprise (MNE) subsidiary performance in the appropriate context of European transition economies at the beginning of the current millennium. Design/methodology/approach Methodologically, the authors introduce abduct...
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