Danni Yu
Beijing Foreign Studies University
Publications 5
#1Danni Yu (Beijing Foreign Studies University)H-Index: 1
Corporate social responsibility (CSR) reports are becoming a widespread corporate discourse practice and are often considered corporate image-building documents. The present study examines forward-looking statements in CSR reports from a genre-based perspective, aiming to better understand the textual practices of reporting genres in a globalized context and to raise awareness about ways they are used to shape perception of corporate activity. Using a corpus of 90 CSR reports in Chinese, English...
#1Marina Bondi (University of Modena and Reggio Emilia)H-Index: 7
#2Danni Yu (Beijing Foreign Studies University)H-Index: 1
This article investigates direct quotations in a corpus of corporate social responsibility (CSR) reports in Italian, Chinese, and English. The corpus is composed of 60 CSR reports published by Italian, Chinese, and American companies in the banking and energy sector. The study aims at exploring what types of textual voices are involved in the discourse of CSR reporting and how different sources of voices are represented, using the framework of social actor representation proposed by Van Leeuwen....
#1Danni Yu (Beijing Foreign Studies University)H-Index: 1
#2Marina Bondi (Beijing Foreign Studies University)H-Index: 7
Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and...