Li Cheng
Georgia College & State University
Empirical researchFinancial servicesRetail bankingMarketingConsumer behaviour
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#1Jiaqin Yang (GC: Georgia College & State University)H-Index: 11
#2Li Cheng (GC: Georgia College & State University)H-Index: 1
Last. Xia Luo (Southwest University for Nationalities)H-Index: 1
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This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e-banking service in the future, and different cultures and traditions will play a role in the development of e-banking industry among different nations, this comparative study provides insightful guidelines for the development of e-banking industry in both n...
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