Hyun Joung Jin
Publications 1
This study is trying to revisit the question that what makes the difference in understanding of conveyed information and thus response by each consumer facing the same food safety issue. We adopted structural equation model previous studies utilized and includes some control variables such as message framing and experience of taking a lecture regarding food safety in addition to the conventional socio-demographic variables. The MSG debate in S. Korea was selected as the food safety issue. We cho...