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Harold H. Kelley
Persuasive technologyPsychologyPolitical sciencePersuasionSocial psychology
4Publications
2H-index
2,691Citations
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#1Carl I. Hovland (Yale University)H-Index: 36
#2Irving L. JanisH-Index: 40
Last. Harold H. KelleyH-Index: 2
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This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
1,019 Citations
1