Mona Ashok
University of Reading
Information technologyBusinessSurvey data collectionTertiary sector of the economyKnowledge management
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Publications 5
#1Buddhi Pathak (University of Northampton)
#2Mona Ashok (University of Reading)H-Index: 3
Last. Yin Leng Tan (University of Reading)H-Index: 3
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Abstract This exploratory study investigates value co-destruction in the Business-to-Business (B2B) context and examines the impact of actors’ opportunistic behaviour on value co-creation. The research undertakes an in-depth case study based approach. It uses data triangulation, where multiple sources of evidence (interviews, conference audio recordings and documents) are collected from the case organisation (a vendor) and its service ecosystem partners in the ICT sector. The partners included i...
#1Mona Ashok (University of Reading)H-Index: 3
The affordability, reliability, access and mass adoption of information and communication technological advances is a key trigger to digitisation. Digitisation significantly influences the global economy, as it impacts interpersonal and organisational relationships, disrupts organisational practices, and enables innovation. Digitization is transforming a firm’s interaction with its external partners (including users), through the use of digitally-enabled business processes, online chats, digital...
1 CitationsSource
#1Mona Ashok (University of Reading)H-Index: 3
#2Marc Day (University of Reading)H-Index: 10
Last. Rajneesh Narula (University of Reading)H-Index: 40
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Abstract Studying buyer satisfaction within business services is important because if buyer expectations are not addressed, it can endanger the relationship. Dissatisfied buyers can remain silent or switch supplier without notice, damaging the supplier-buyer relationship. Therefore, suppliers often invest substantial effort in collecting feedback with an expectation that it will foster improvements and innovation in processes. However, using a mixed method sequential research design, we find tha...
6 CitationsSource
#1Mona Ashok (University of Reading)H-Index: 3
#2Rajneesh Narula (University of Reading)H-Index: 40
Last. Andrea Martínez-Noya (Ministry of Economy)H-Index: 7
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Purpose: Despite the keen interest in radical and incremental innovation, few studies have tested the varying impact of firm-level factors in service sectors. This paper analyses how collaboration with existing and prospective users, and investments in knowledge management (KM) practices can be adapted to maximise the outputs of radical and incremental process innovation in a Knowledge-Intensive Business Service (KIBS) industry. Methodology: Original survey data from 166 Information Technology S...
23 CitationsSource
#1Mona AshokH-Index: 3
#2Rajneesh NarulaH-Index: 40
Last. Andrea Martínez-NoyaH-Index: 7
view all 3 authors...
This paper focuses on how to improve process innovation in service sectors. To do so, we analyse how the interplay of external knowledge sources specifically, the intensity of end-user collaboration and the breadth of external collaboration and the firms internal resources impact process innovation at the firm level. Survey data from 166 Information Technology Services firms provide the empirical data, which is tested using the partial least squares structural equation model. Our results demonst...
5 Citations