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Zulma Quispe
Publications 1
Published on Jun 1, 2017in Journal of World Business 3.99
Armando Juan Borda3
Estimated H-index: 3
William Newburry19
Estimated H-index: 19
(Florida International University)
+ 5 AuthorsZulma Quispe1
Estimated H-index: 1
Abstract We explore how a country’s economic openness impacts firm-level signal interpretation when stakeholders assess firm reputation, arguing that host country norms influence the reference frames of assessors. In more open economies, regional MNCs’ international activities are more valued as signals of firm quality–indicating effective cross-border deployment of ownership advantages. Latin America’s unique development trajectory has resulted in groupings of both more open and more restrictiv...
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