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Roger J. Calantone
Oakland University
BusinessBrand awarenessEconomicsMarketingBrand management
6Publications
1H-index
29Citations
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Publications 5
Newest
#1Burcu TasolukH-Index: 2
#2Roger J. CalantoneH-Index: 1
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We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling, we empirically test the effect of and the interplay between perceived brand globalness and domestic brand origin on brand attitude across countr...
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#1Attila YaprakH-Index: 18
#2Hugh M. CannonH-Index: 13
Last. Roger J. CalantoneH-Index: 1
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This study investigates the demographic correlates of consumer ethnocentrism and identifies the similarities and differences in value hierarchies across these eight country markets. Our findings show interesting, sometimes unexpected, market clusters in terms of value systems. We also offer suggestions for future research in this growing and exciting research area.
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#1Burcu TasolukH-Index: 2
#2Cornelia DrogeH-Index: 1
Last. Roger J. CalantoneH-Index: 1
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Past research suggests that brand quality and brand prestige are determinants of global brand equity (GBE). This research addresses two fundamental questions. First, what is the impact of quality (a major tangible brand association) versus prestige (a major intangible brand association) on GBE? Second, is the strength of the relationship between GBE and either quality or prestige contingent on consumer characteristics, namely age and income? The key country characteristic of GDP per capita, is i...
#1Burcu TasolukH-Index: 2
#2Attila YaprakH-Index: 18
Last. Roger J. CalantoneH-Index: 1
view all 3 authors...
#1Kim SchatzelH-Index: 5
#2Roger J. Calantone (UM: University of Michigan)H-Index: 1
Last. Cornelia Droge (UM: University of Michigan)H-Index: 1
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Abstract Previous preannouncement research has primarily focused on product preannouncements regarding the firm’s intention to introduce a new product and, for the most part, has ignored preannouncements that update the status of new product introductions (e.g., delays in launch dates and cancellation of new product programs). This study’s goal is to examine if different factors influence preannouncements of n ew p roduct i ntroductions (NPIs) versus n ew p roduct w ithdrawals or delays (NPWs). ...
24 CitationsSource
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