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Barbara Francioni
University of Urbino
BusinessEconomicsMarketingIndustrial organizationInternationalization
60Publications
10H-index
289Citations
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Publications 58
Newest
#1Izabela Kowalik (Warsaw School of Economics)H-Index: 5
#2Lidia Danik (Warsaw School of Economics)H-Index: 4
Last. Barbara Francioni (University of Urbino)H-Index: 10
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The study examines specialized marketing capabilities’ role in the early internationalization of small- and medium-sized enterprises (SMEs). Emphasis is on sales and communication capabilities and ...
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#1Rodica Ianole-Călin (UB: University of Bucharest)H-Index: 2
Last. Zizi GoschinH-Index: 8
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Abstract The practice of collaborative consumption is increasingly spreading and diversifying nowadays, impacting both individuals and businesses. This paper seeks to contribute to the emerging debate that acknowledges its global importance by providing a cultural understanding of the deeper mechanisms underlying attitudes and intentions associated with collaborative consumption. The survey design aims to integrate personal norms, behavioral beliefs and individualism-collectivism constructs with...
2 CitationsSource
#1Niina Nummela (UTU: University of Turku)H-Index: 18
Last. Barbara Francioni (University of Urbino)H-Index: 10
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This study describes SME internationalization as a process that combines entrepreneurial and non-entrepreneurial behaviour. We bring in insights from prior literature and use an illustrative case study of an Italian SME to demonstrate the interplay of entrepreneurial and non-entrepreneurial behaviour during the internationalization process. Our study shows that the combination of entrepreneurial and non-entrepreneurial internationalization cannot be fully explained with existing International En...
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#1Ilaria Curina (University of Urbino)H-Index: 2
#2Barbara Francioni (University of Urbino)H-Index: 10
Last. Marco Cioppi (University of Urbino)H-Index: 5
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Abstract The purpose of this study is to investigate the brand hate phenomenon for service products in a cross-channel setting (offline/online environment). To reach this objective, structural equation modeling was employed on a sample of 265 consumers. Findings reveal that brand hate positively influences offline negative word-of-mouth (NWOM), online complaining, and non-repurchase intention. Furthermore, while offline NWOM has a positive effect on non-repurchase intention, online complaining h...
1 CitationsSource
#1Barbara Francioni (University of Urbino)H-Index: 10
#2Kevin D. Clark (Villanova University)H-Index: 8
Abstract The principal aim of this study is to provide theory and testing to elucidate the role of decision-maker's decision process and speed during the global sourcing decision-making process (GSDP). In order to achieve this goal, we examine the behavior of a sample of 202 decision-makers belonging to Italian SMEs in the manufacturing sector. Our main finding suggests that faster decisions during the GSDP process lead to superior financial and non-financial performance of the selected supplier...
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#1Laura Bravi (University of Urbino)H-Index: 8
#2Barbara FrancioniH-Index: 10
Last. Elisabetta Savelli (University of Urbino)H-Index: 5
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Abstract Food waste is a critical issue with multiple ethical, environmental and economic consequences. The aim of this study is to investigate which factors most affect food waste and determine what actions are undertaken to prevent it at the household level. The study, while privileging a behavioural perspective, focuses on the overall consumption process, from purchasing through final food consumption, thus assuming a broad perspective. The data for this study were collected among Italian, Sp...
4 CitationsSource
#1Tiia Vissak (UT: University of Tartu)H-Index: 10
#2Barbara Francioni (University of Urbino)H-Index: 10
Last. Susan Freeman (Macquarie University)H-Index: 20
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Abstract We focus on the following question: how are knowledge, network relationships and decision-making logic interrelated throughout the internationalization process – foreign market entries, exits and re-entries? We contribute to the internationalization literature, network approach and effectuation theory that have not examined these interrelationships during internationalization – especially de- and re-internationalization – in detail yet. Thereby, we provide a more complete view of intern...
2 CitationsSource
#1Fabio Musso (University of Urbino)H-Index: 9
#1André RichelieuH-Index: 9
Last. Barbara Francioni (University of Urbino)H-Index: 10
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The main objective of this paper is to determine which factors small and non-profit sports clubs should consider and implement in order to, first, enhance performance and, second, attract practitioners. To achieve our objective, we carried out a regression analysis on a sample of clay target shooting clubs. Results reveal that factors related to shooting practice, as well as facilities/services supporting practitioners have a positive influence on performance. Moreover, well-defined animation an...
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#1Elisabetta SavelliH-Index: 5
#2Barbara FrancioniH-Index: 10
Last. Ilaria CurinaH-Index: 2
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This paper aims to address the food waste phenomenon by investigating the relationship between healthy lifestyle and food waste intensity and by considering the mediating role of food waste preventing behavior on such a relationship.,Based on an online survey of 1,941 UK millennial consumers, the research hypotheses were tested using the PLS-PM approach to structural equation model.,The results reveal that both the consumption of healthy food and the habit of eating at home enhance food waste re...
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#1Ilaria Curina (University of Urbino)H-Index: 2
#2Barbara Francioni (University of Urbino)H-Index: 10
Last. Elisabetta Savelli (University of Urbino)H-Index: 5
view all 4 authors...
ABSTRACTThis study aims to describe the nature and main features of brand hate behaviours. In order to achieve this objective, a cluster analysis approach has been adopted, based on a sample of 616...
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