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Deborah J. MacInnis
University of Southern California
BusinessPsychologyMarketingConsumer behaviourSocial psychology
105Publications
35H-index
9,993Citations
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Publications 108
Newest
#1Deborah J. MacInnisH-Index: 35
#2Vicki G. MorwitzH-Index: 30
Last. Cornelia PechmannH-Index: 29
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Consumer research often fails to have broad impact on members of the marketing discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from...
2 CitationsSource
#1Michael F. Walsh (WVU: West Virginia University)H-Index: 5
#2Annie Peng Cui (WVU: West Virginia University)H-Index: 3
Last. Deborah J. MacInnis (SC: University of Southern California)H-Index: 35
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Logos are an important element of brand identity and aesthetics, and the management of these brand assets includes redesign efforts. However, despite best managerial intentions, not all consumers welcome logo redesigns. This paper examines how marketing managers can minimize the negative impact of logo redesigns, particularly among their most loyal customers. We find that consumers who are most attached to the brand are least receptive to logo redesigns. To avoid alienating their most committed ...
1 CitationsSource
#1Deborah J. MacInnis (SC: University of Southern California)H-Index: 35
#2Carlos Javier Torelli (UIUC: University of Illinois at Urbana–Champaign)H-Index: 17
Last. C. Whan Park (SC: University of Southern California)H-Index: 34
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Source
#1Gerard J. TellisH-Index: 51
#2Deborah J. MacInnisH-Index: 35
Last. Yanwei ZhangH-Index: 1
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The authors test five theoretically derived hypotheses about what drives video ad sharing across multiple social media platforms. Two independent field studies test these hypotheses using 11 emotio...
7 CitationsSource
#1Russell W. Belk (York University)H-Index: 66
#2Deborah J. MacInnis (SC: University of Southern California)H-Index: 35
Last. Manjit S. Yadav (A&M: Texas A&M University)H-Index: 18
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3 CitationsSource
#1Lucy Gill-Simmen (Imperial College London)H-Index: 1
#2Deborah J. MacInnis (SC: University of Southern California)H-Index: 35
Last. C. Whan Park (SC: University of Southern California)H-Index: 34
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Past research reveals that customers can attach meanings to brands that create strong connections between the brand and the self. When they do, and when the brand is prominent in their minds, they become psychologically attached to the brand, and display strong brand loyalty and advocacy behaviors. We use a grounded theory framework to ask if employees develop similar brand-self connections and regard the brand as prominent in their lives based on the meaning they attach to the brand they work f...
5 CitationsSource
#2Deborah J. MacInnisH-Index: 35
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Source
Brand betrayal is a state evoked when a brand with which one has previously established a strong self–brand connection fractures a relationship by engaging in a moral violation. We know little about whether brand betrayal is merely an extreme form of brand dissatisfaction or is a distinct state experienced differently from dissatisfaction. Herein, two studies shed new light into the experience of brand betrayal. A large-scale psychometric study shows that brand betrayal (vs. dissatisfaction) is ...
5 CitationsSource
2 CitationsSource
#1Gia NardiniH-Index: 1
Last. Richard J. LutzH-Index: 25
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