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David A. Griffith
Lehigh University
137Publications
44H-index
6,355Citations
Publications 137
Newest
2018 in Marketing Letters [IF: 1.35]
Tereza Dean2
Estimated H-index: 2
(Ball State University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Roger J. Calantone61
Estimated H-index: 61
(Michigan State University)
Prior literature examined reciprocity in the context of value creation. However, research has yet to examine whether reciprocity exists in value sharing. To address this gap, the authors examine retailer’s reciprocal value sharing with its manufacturer in relation to new product introductions. The authors test, via a survey of retail managers, whether reciprocal value sharing is influenced by an interaction of manufacturer’s prior new product success with innovativeness of a manufacturer’s produ...
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2018 in Journal of Marketing [IF: 7.34]
Paola Cillo6
Estimated H-index: 6
(Bocconi University),
David A. Griffith44
Estimated H-index: 44
(Texas A&M University),
Gaia Rubera16
Estimated H-index: 16
(Bocconi University)
The marketing-finance interface literature has investigated the direct link between innovativeness and stock returns. Moving a step further, we investigate two unanswered questions: How and under what conditions is innovativeness associated with stock returns? Answering these questions is important for managers who have to defend innovation investments to board members and time the introductions of new products. We investigate large individual investors and their national culture in the food and...
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Richard G. Wunderink55
Estimated H-index: 55
(Northwestern University),
Evangelos J. Giamarellos-Bourboulis42
Estimated H-index: 42
(National and Kapodistrian University of Athens),
Galia Rahav27
Estimated H-index: 27
(Sheba Medical Center)
... more
Introduction Treatment options for carbapenem-resistant Enterobacteriaceae (CRE) infections are limited and CRE infections remain associated with high clinical failure and mortality rates, particularly in vulnerable patient populations. A Phase 3, multinational, open-label, randomized controlled trial (TANGO II) was conducted from 2014 to 2017 to evaluate the efficacy/safety of meropenem–vaborbactam monotherapy versus best available therapy (BAT) for CRE.
2 Citations Source Cite
Steven H. Dahlquist2
Estimated H-index: 2
(College of Business Administration),
David A. Griffith44
Estimated H-index: 44
(Lehigh University)
Abstract Industrial component suppliers and original equipment manufacturers utilize explicit and normative contracting to facilitate effective collaboration so as to garner joint profits. However, although collaborations vary in magnitude, research have yet to examine how these governance mechanisms may vary across collaborations of differing magnitudes, especially when considering the effects given differences in the longevity of firms' relationships. The results of a two study, empirical anal...
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David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Gaia Rubera16
Estimated H-index: 16
(Bocconi University)
... more
AbstractEmploying the resource-based view of the firm and the competitive forces perspective, the authors examine how brand equity (star power, director power, and brand extensions), financial resources, and competitive intensity serve both as antecedents to the length of global product rollout and as moderators of the effect of length of global product rollout on global product performance. The results, based on data from the motion picture industry, demonstrate that brand equity, financial res...
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David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Jessica J. Hoppner6
Estimated H-index: 6
(George Mason University),
Hannah S. Lee4
Estimated H-index: 4
(Miami University)
... more
AbstractThis research investigates the conditions under which inequity in a buyer–supplier relationship influences a supplier’s resource sharing with its buyer. More specifically, the authors examine the effects of both positive inequity and negative inequity under varying levels of interdependence magnitude and relative dependence. They further examine the effect of inequity on perceived relationship performance. The study includes a longitudinal survey design, with perceived relationship perfo...
6 Citations Source Cite
2016 in Journal of Marketing [IF: 7.34]
Tereza Dean2
Estimated H-index: 2
(University of Kentucky),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Roger J. Calantone61
Estimated H-index: 61
(Michigan State University)
AbstractIntroducing new products necessitates that manufacturers not only carefully craft the initial contract terms with retailers but also consider how the specificity of the terms influences a retailer’s relational behaviors throughout the duration of the contract, contingent upon the new product’s success. The authors develop a series of hypotheses to investigate new product introductions using a multimethod design consisting of a survey of manufacturers and a repeated measures experiment wi...
6 Citations Source Cite
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Hannah S. Lee4
Estimated H-index: 4
(Miami University)
AbstractMultinational success in building new product advantage through customer participation is contingent on a multinational’s ability to understand the moderating influence of cross-national collaboration of its marketing personnel. The findings from a survey of global marketing managers indicate that customer participation as an information source positively influences new product advantage, but this effect is dampened when cross-national collaboration within a multinational is high. Howeve...
7 Citations Source Cite
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