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Jessica J. Santana
Stanford University
7Publications
2H-index
32Citations
Publications 7
Newest
#1Jessica J. SantanaH-Index: 2
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Failure is the most likely outcome for new organizations. Yet, more is known about organizational success than failure. Aldrich and Ruef note that: “Not only do most new businesses not grow, but mo...
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#1Karen S. Cook (Stanford University)H-Index: 38
#2Jessica J. Santana (Stanford University)H-Index: 2
1 CitationsSource
#1Paolo ParigiH-Index: 11
#2Jessica J. SantanaH-Index: 2
Last.Karen S. CookH-Index: 38
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Thanks to the Internet and the related availability of “Big Data,” social interactions and their environmental context can now be studied experimentally. In this article, we discuss a methodology that we term the online field experiment to differentiate it from more traditional lab-based experimental designs. We explain how this experimental method can be used to capture theoretically relevant environmental conditions while also maximizing the researcher’s control over the treatment(s) of intere...
11 CitationsSource
#1Jessica J. Santana (Stanford University)H-Index: 2
#2Raine Hoover (Stanford University)H-Index: 2
Last.Meera Vengadasubbu (Stanford University)H-Index: 1
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Abstract Social networks are complex systems composed of interdependent organizations and people with diverse network structures. Understanding network dynamics, such as exchange commitment, requires a methodological toolkit that does not assume away complexity. In this study, we extend a technique for analyzing longitudinal, multilayer network data called network alignment. We introduce a novel metric – intersect proportions – for analyzing similarity between divergent graphs. We demonstrate th...
2 CitationsSource
#1Jessica J. Santana (Stanford University)H-Index: 2
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The sharing economy is a new online community that has important implications for offline behavior. This study evaluates whether engagement in the sharing economy is associated with an actor’s aversion to risk. Using a web-based survey and a field experiment, we apply an adaptation of Holt and Laury’s (2002) risk lottery game to a representative sample of sharing economy participants. We find that frequency of activity in the sharing economy predicts risk aversion, but only in interaction with s...
16 CitationsSource
#1Jessica J. Santana (Stanford University)H-Index: 2
#2Paolo Parigi (Stanford University)H-Index: 11
Last.Rense CortenH-Index: 10
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Abstract: The sharing economy is a new online community that has important implications for offline behavior. This study evaluates whether engagement in the sharing economy is associated with an actor’s aversion to risk. Us ing a web-based survey and a field experiment, we apply an adaptation of Holt and Laury’s (2002) risk lottery game to a representative sample of sharing economy participants. We find that frequency of activity in the sharing economy predicts risk aversion, but only in interac...
2 Citations
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