Monica Wadhwa
Temple University
Publications 25
#1Monica Wadhwa (TU: Temple University)H-Index: 4
#2Jeehye Christine Kim (HKUST: Hong Kong University of Science and Technology)H-Index: 3
Last.Wenbo Wang (HKUST: Hong Kong University of Science and Technology)H-Index: 3
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#1Jeehye Christine Kim (HKUST: Hong Kong University of Science and Technology)H-Index: 3
#2Monica Wadhwa (TU: Temple University)H-Index: 4
Last.Amitava Chattopadhyay (Ad: INSEAD)H-Index: 27
view all 3 authors...
2 CitationsSource
#1Monica Wadhwa (TU: Temple University)H-Index: 4
#2Kuangjie Zhang (NTU: Nanyang Technological University)H-Index: 3
Six experiments found that people are more likely to engage in preventive behaviors when they are exposed to preventive messages, which present health-related numerical cues as round numbers (e.g., 15.00%) versus precise numbers (e.g., 15.29%). When participants were exposed to round numbers in preventive messages, they indicated a higher intention to get vaccinated against flu, spent longer time flossing their teeth and were more likely to reduce their consumption of unhealthy food, compared wi...
#1Kuangjie ZhangH-Index: 3
#2Monica WadhwaH-Index: 4
Last.Amitava ChattopadhyayH-Index: 27
view all 3 authors...
1 Citations
#1Krishna Savani (NTU: Nanyang Technological University)H-Index: 13
#2Monica Wadhwa (Ad: INSEAD)H-Index: 4
Last.N. V. R. Naidu (RIT: M. S. Ramaiah Institute of Technology)H-Index: 6
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The present research investigated a novel account of how normative influence varies across culture—whether there exist cultural differences in the motivation to adhere to social norms even when similar norms are prevalent across cultures. Experiment 1 established that both Americans and Indians perceived that most others would disapprove of individuals who made choices primarily based on their own preferences compared to individuals who also took other factors into consideration. Experiments 2 a...
14 CitationsSource
#1Monica Wadhwa (Ad: INSEAD)H-Index: 4
#2Jeehye Christine Kim (Ad: INSEAD)H-Index: 3
Common intuition and research suggest that winning is more motivating than losing. However, we propose that just failing to obtain a reward (i.e., nearly winning it) in one task leads to broader, positive motivational effects on subsequent unrelated tasks relative to clearly losing or actually obtaining the reward. We manipulated a near-win experience using a game app in Experiments 1 through 3 and a lottery in Experiment 4. Our findings showed that nearly winning in one task subsequently led pa...
13 CitationsSource
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., 200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., 98.76) encourage reliance on cognition. Thus, rounded (nonrounded) prices lead to a subjective experience of "feeling right" when the purchase decision is driven by feelings (cognition). Further, this sense of feeling right resulting from the fit between the rou...
39 CitationsSource