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Xinxue Shawn Qu
Iowa State University
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#1Zhengrui Jiang (Iowa State University)H-Index: 8
#2Kevin P. Scheibe (Iowa State University)H-Index: 10
Last.Xinxue Shawn Qu (Iowa State University)
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A growing number of software firms now rely on public beta testing to improve the quality of their products before commercial release. While the benefits resulting from improved software reliability are well recognized, some important market-related benefits have not been studied. Through word-of-mouth, public beta testers can accelerate the diffusion of a software product after its release. Additionally, because of network effects, public beta testers can increase users’ valuation of a product....
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