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Carlos Ricardo Rossetto
Grupo México
SociologyBusinessEconomicsMarketingManagement
43Publications
3H-index
41Citations
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Publications 45
Newest
Absorptive Capacity as Moderator in the Relationship between Entrepreneurial Orientation and Performance: A Study in the Hotel Sector. This study analyzes the relationship between entrepreneurial orientation and performance, moderated by the absorptive capacity of hotels, evaluating the impact that these variables generate on the performance of the hotels surveyed. Descriptive research was carried out by means of a survey, with a quantitative approach, with 88 hotel managers located in the city ...
Last. Vinícius Costa da Silva Zonatto (UFSM: Universidade Federal de Santa Maria)H-Index: 2
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Este caso para ensino tem como objetivo analisar as estrategias de crescimento e desenvolvimento para a Barraca de cachorro quente do Carioca , para que nao encere suas atividades. A empresa esta passando por serios desafios financeiros e cada vez esta mais dificil conseguir permanecer atuando neste ramo. Guiado pela paixao por cozinhar, o proprietario Carioca como e conhecido, decidiu abrir uma pequena barraca no mesmo terreno de sua casa, para vender lanches e bebidas. No entanto suas vendas n...
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Last. Adriana Marques RossettoH-Index: 5
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Este estudo procura investigar a relacao entre a capacidade absortiva, o dinamismo ambiental e o desempenho da firma utilizando como universo amostral o setor vinicola do Sul do Brasil. Foram analisados 77 questionarios validos em uma pesquisa com produtores de uvas finas dos Estados do RS e SC, sendo aplicado o software SmartPLS para avaliar os relacionamentos propostos nas hipoteses. Como resultado, concluiu-se que e positivo e significante o efeito da Capacidade Absortiva no Desempenho, posit...
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#1Nilvane Boehm Manthey (UDESC: Universidade do Estado de Santa Catarina)
Last. Carlos Eduardo CarvalhoH-Index: 11
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The objective of this study is to analyze the relationship between innovation capacity and product innovation performance of SME in the industrial sector of Santa Catarina. As for the methodology, the research is characterized as descriptive-explanatory, and as far as the means of investigation is a field research. The procedures used was a quantitative data collection through the application of a cross-sectional sample survey. The descriptive statistical analysis was developed initially, procee...
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#1Almerinda Tereza Bianca Bez Batti Dias (Unesc: Universidade do Extremo Sul Catarinense)H-Index: 1
Last. Sidnei Vieira MarinhoH-Index: 2
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This study was conducted using a contemporary approach of Strategy as Social Practice (SSP) highlighting discursive practices. This research aimed to understand how discursive practices contributed to a community higher education institution’s strategic practices. We adopted a qualitative approach as suggested by the literature for research in SSP. We chose to do a single case study and collected data through systematic observation of five strategic planning meetings, qualitative interviews with...
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