Match!
Alexander Genevsky
Erasmus University Rotterdam
19Publications
9H-index
509Citations
Publications 19
Newest
#1Erkin Asutay (Linköping University)H-Index: 2
#2Alexander Genevsky (EUR: Erasmus University Rotterdam)H-Index: 9
Last.Daniel Västfjäll (Linköping University)H-Index: 31
view all 6 authors...
Source
#1BoKyung ParkH-Index: 3
#2Alexander GenevskyH-Index: 9
Last.Jeanne L. TsaiH-Index: 31
view all 4 authors...
Source
#1Alexander GenevskyH-Index: 9
#2Brian Knutson BH-Index: 60
Last.Carolyn YoonH-Index: 25
view all 3 authors...
#1Brian Knutson B (Stanford University)H-Index: 60
#2Alexander Genevsky (EUR: Erasmus University Rotterdam)H-Index: 9
Advances in brain-imaging design and analysis have allowed investigators to use neural activity to predict individual choice, while emerging Internet markets have opened up new opportunities for forecasting aggregate choice. Here, we review emerging research that bridges these levels of analysis by attempting to use group neural activity to forecast aggregate choice. A survey of initial findings suggests that components of group neural activity might forecast aggregate choice, in some cases even...
11 CitationsSource
#1Alexander Genevsky (Stanford University)H-Index: 9
#2Carolyn Yoon (UM: University of Michigan)H-Index: 25
Last.Brian Knutson B (Stanford University)H-Index: 60
view all 3 authors...
Although traditional economic and psychological theories imply that individual choice best scales to aggregate choice, primary components of choice reflected in neural activity may support even more generalizable forecasts. Crowdfunding represents a significant and growing platform for funding new and unique projects, causes, and products. To test whether neural activity could forecast market-level crowdfunding outcomes weeks later, 30 human subjects (14 female) decided whether to fund proposed ...
16 CitationsSource
textabstractFor generations, marketers have tried to get into the mind of the consumer. Now, using new brain imaging techniques, we’re tantalizingly close. The emerging science of neuroforecasting is still very young, but bit by bit, researchers are learning more about the connection between thinking – or more specifically, reacting – and doing.
#1Alexander GenevskyH-Index: 9
#2Brian Knutson BH-Index: 60
Last.Carolyn YoonH-Index: 25
view all 3 authors...
1 Citations
#1Alexander GenevskyH-Index: 9
#2Carolyn YoonH-Index: 25
Last.Brian Knutson BH-Index: 60
view all 3 authors...
Humans sometimes share with others whom they may never meet or know, in violation of the dictates of pure self-interest. Research has not established which neuropsychological mechanisms support lending decisions, nor whether their influence extends to markets involving significant financial incentives. In two studies, we found that neural affective mechanisms influence the success of requests for microloans. In a large Internet database of microloan requests (N = 13,500), we found that positive ...
49 CitationsSource
12