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Jorge Lengler
Durham University
28Publications
7H-index
170Citations
Publications 28
Newest
#1Ricardo Correia (University of Madeira)
#2Jorge Lengler (Durham University)H-Index: 7
Last.Asad Mohsin (University of Waikato)H-Index: 13
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Purpose The purpose of this study is to assess motivational factors in the internationalisation of Portuguese hotel firms. Design/methodology/approach The epistemological approach that supports the development of this study is based on a deductive strategy. A comprehensive multi-case study was performed in which theoretical propositions were tested prior to further development. Findings The results of this study reveal that the internationalisation process of Portuguese hotel companies was trigg...
#1Catarina Marques (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 4
#2Asad Mohsin (University of Waikato)H-Index: 13
Last.Jorge Lengler (Durham University)H-Index: 7
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Abstract The aim of this study is to assess differences and commonalities in the student travel market across different countries and to determine typologies based on touristic attractions/activities. The study generates groups based on travel motivations largely drawn from the Leisure Motivation Scale and other relevant tourism literature. To achieve the aim, data is obtained from a sample of 3431 respondents from eight countries, i.e. Brazil, India, Malaysia, Pakistan, Portugal, Spain, Thailan...
Literature indicates that internationalization is a phenomenon influenced by firm specific and environmental factors. However, the international entrepreneurship literature has recently attributed to entrepreneur manager a prominent role in the internationalization decision. In addition to explaining the main internal and external motivational factors that leads to the decision to internationalize and its influence on international marketing strategies, this study also proposes to explore the ro...
#1Asad MohsinH-Index: 13
#2Jorge LenglerH-Index: 7
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This article explores the holiday motives of Brazilian student travelers. It tests whether relaxation, feel-good experience, and socialization impact their preferences to link with natural experiences and therefore provide them with reasons to travel. The authors propose a conceptual model with four hypotheses to test the importance of relaxation, feel-good experience, and socialization towards natural experience and its impact on intention to discover new places and things. Structural equation ...
#1Asad Mohsin (University of Waikato)H-Index: 13
#2Jorge Lengler (Durham University)H-Index: 7
Last.Hema Subramonian (Taylors University)H-Index: 1
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ABSTRACTAccording to the WTTC [2015. “Travel and Tourism Economic Impact 2015 Malaysia”] Economic Impact Report on Malaysia, outbound tourism expenditure in 2014 was 37.3 billion Malaysian Ringgit (approximately USD 9 billion). It is expected to reach 78.7 billion Malaysian Ringgit by 2025 (approximately USD 19 billion). This study adapts the Leisure Motivation Scale and proposes a theoretical model with seven hypotheses. Structural equation modelling with maximum likelihood method is used to te...
#1John Geary (UCD: University College Dublin)H-Index: 13
#2Roberta Aguzzoli (Durham University)H-Index: 4
Last.Jorge Lengler (Durham University)H-Index: 7
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This study examines the transfer of a Brazilian MNC's HR model to its subsidiaries in the UK, Canada, Switzerland and Norway. It enquires where the model was sourced from, to what extent it bore a distinct Brazilian complexion, and whether it was adapted to meet the strictures of host institutional constraints and traditions. The paper uses these questions to address an important theoretical debate in the international business literature; that is, whether the pattern of diffusion of management ...
#1Asad Mohsin (University of Waikato)H-Index: 13
#2Jorge Lengler (Durham University)H-Index: 7
Last.Preeda Chaiya (MSU: Mahasarakham University)H-Index: 1
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The rising income level of the middle class in Thailand has also raised the disposable income and interest to visit tourism destinations abroad. In last seven years the number of outbound tourists has doubled suggesting a growth rate of 15% per annum. With a population of approximately 63 million and a change in perception of the Thai people that travelling is no longer a luxury but a beneficial and productive activity has given boost to the outbound tourism. This study adapts the Leisure Motiva...
Purpose Companies are increasingly incorporating support for social causes in advertising to improve brand image and increase sales, but it is unclear how these behaviours influence purchase intentions. This paper aims to analyse this relationship from a strategic perspective to assess whether the degree of fit of any of the five strategic dimensions that Zdravkovic et al. (2010) propose influence purchase intentions synergistically. Design/methodology/approach This study includes two stages: a ...
#1Andi Tamsang Binti Andi Kele (UMS: Universiti Malaysia Sabah)H-Index: 1
#2Asad Mohsin (University of Waikato)H-Index: 13
Last.Jorge Lengler (Durham University)H-Index: 7
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Empowerment is widely viewed as a dynamic concept to improve service quality and operational efficiency in the hospitality industry. The most effective approaches to empowering employees are not always clear. This paper contributes to the literature by seeking to understand the underlying factors that motivate and demotivate employees' willingness to become empowered. Qualitative data was collected through 22 semi-structured interviews with managers, supervisors and employees of four and five-st...
#1etimmH-Index: 1
Last.Jorge LenglerH-Index: 7
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Literature indicates that internationalization is a phenomenon influenced by firm specific and environmental factors. However, the international entrepreneurship literature has recently attributed to entrepreneur manager a prominent role in the internationalization decisions. Combining economic and behavioural theories we deliver to international literature an integrated approach adding entrepreneurial principles for explain the Portuguese hotel sector internationalization. Beyond exploring the ...
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