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Sengun Yeniyurt
Rutgers University
37Publications
17H-index
1,419Citations
Publications 37
Newest
Published on May 1, 2019in Industrial Marketing Management4.78
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University),
Fang Wu8
Estimated H-index: 8
(UTD: University of Texas at Dallas)
+ 1 AuthorsS. Tamer Cavusgil60
Estimated H-index: 60
(J. Mack Robinson College of Business)
Abstract Four articles considered among the Industrial Marketing Management citation classics developed frameworks that aimed to capture the factors contributing to the business performance of a firm. In this paper, we provide an overview of the developments in the field since their publication more than ten years ago and explore avenues for future research. First, we provide a retrospective on the original articles and provide a brief literature review regarding how the business performance res...
Published on Mar 8, 2019in Journal of Business Logistics3.17
Steven Carnovale5
Estimated H-index: 5
(RIT: Rochester Institute of Technology),
John W. Henke (RU: Rutgers University)+ 1 AuthorsSengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University)
Published on Mar 1, 2019in Journal of Purchasing and Supply Management3.09
Steven Carnovale5
Estimated H-index: 5
(RIT: Rochester Institute of Technology),
Dale S. Rogers21
Estimated H-index: 21
(ASU: Arizona State University),
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University)
Abstract Because firms do not operate in isolation, they are bound by the structure of the networks in which they are embedded. This structure has implications on a firm's ability to access resources and utilize them to their advantage. We consider two critical components of this network structure: network power and network cohesion. Both of these network structures can be critical determinants of firm financial success. Yet, to date the extant research has not yet considered the role of network...
Published on Dec 1, 2018in International Business Review3.64
Serdar Yayla1
Estimated H-index: 1
(RU: Rutgers University),
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University)
+ 1 AuthorsErin Cavusgil16
Estimated H-index: 16
(UM: University of Michigan)
Abstract Firms’ internationalization strategies can vary with changing environments. Occasionally, a firm may choose to re-enter a foreign market it had abandoned in the past if environmental conditions have improved. The present study provides insight into the foreign market exit and subsequent re-entry processes. Specifically, we utilize the strategic flexibility perspective to investigate the impact of market orientation, relational capital, and internationalization speed on market exit and r...
Published on Apr 1, 2017in International Business Review3.64
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University),
Steven Carnovale5
Estimated H-index: 5
(PSU: Portland State University)
As a subset of the international business literature, cross-border equity based partnerships have drawn significant academic attention. In the context of inter-firm partnerships, the power dynamics between parties and the implications that power has on the relational dynamics between firms is an important consideration. Research that connects power with network theory has recently emerged, suggesting that the network, as a source of power, plays a significant role in inter-firm dynamics. Yet, wh...
Published on Mar 1, 2017in Marketing Letters1.62
Goksel Yalcinkaya11
Estimated H-index: 11
(UNH: University of New Hampshire),
Tevfik Aktekin7
Estimated H-index: 7
(UNH: University of New Hampshire)
+ 1 AuthorsSetiadi Umar1
Estimated H-index: 1
(RU: Rutgers University)
In this paper, we develop and estimate a series of Bayesian generalized gamma family and mixture family models of product modification timing that take into account both firm- and industry-specific effects that are time varying. Our models are capable of capturing non-standard modification behavior such as multi-modality and non-monotonicity in the hazard rates motivated by real data. Additionally, we explore the existence of latent groups with respect to product modification timing strategies. ...
Published on Mar 1, 2017in Journal of Purchasing and Supply Management3.09
Steven Carnovale5
Estimated H-index: 5
(PSU: Portland State University),
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University),
Dale S. Rogers21
Estimated H-index: 21
(ASU: Arizona State University)
Abstract In the supply chain management (SCM) domain, research has been advanced to understand the role of network structure in buyer-supplier relations. Yet, while there has been a substantial body of work investigating supply chain networks, little research has paid attention to how the network structure affects the power balance between manufacturers and suppliers. This study investigates, from a power perspective, the role that network connectedness plays in new equity based joint venture fo...
Published on Jun 1, 2016
Xin (Shane) Wang3
Estimated H-index: 3
(UWO: University of Western Ontario),
Yuying Xie1
Estimated H-index: 1
(Shepherd University)
+ 1 AuthorsSengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University)
Abstract This paper develops an integrated duopoly model for coordinating R&D, product positioning, and pricing strategy. The model can be applied to a broad spectrum of market structures and market conditions since it allows for bidirectional technology transfers (i.e., firms can learn from each other), partial or complete technology transfer, differential quality-adjusted production costs across firms, preference heterogeneity across consumers for different product quality levels, and differen...
Published on Mar 1, 2016in Journal of Purchasing and Supply Management3.09
Steven Carnovale5
Estimated H-index: 5
(PSU: Portland State University),
Dale S. Rogers21
Estimated H-index: 21
(ASU: Arizona State University),
Sengun Yeniyurt17
Estimated H-index: 17
(RU: Rutgers University)
Abstract Firms operating in a global environment face increasing uncertainties when designing the composition of their supply chain networks. In addition, the complexity of the structure of these networks is ever growing. Thus, when firms look to engage in global partnership formations, access to information about the network structure becomes a vital asset in mitigating the uncertainties associated with the partnership formation dynamics; particularly when bridging structural holes in the netwo...
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