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Doug Walker
Kansas State University
BusinessPsychologyMarketingPublic relationsSocial psychology
26Publications
5H-index
122Citations
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Publications 25
Newest
#1Nawar N. Chaker (Elon University)H-Index: 3
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last. Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 8
view all 4 authors...
Abstract Physical attractiveness has been described as a “beauty premium.” Research shows that for leaders, attractiveness is associated with both personal and professional benefits. However, sales research has yet to investigate manager attractiveness. Here, we examine whether and how manager physical attractiveness influences salespeople's perceptions of manager credibility. Using signaling theory, we argue that physical attractiveness is an affect-based signal that induces an emotional connec...
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#1Jessica Zeiss (ISU: Indiana State University)
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last. Les Carlson (NU: University of Nebraska–Lincoln)H-Index: 2
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Pay-to-play (P2P) fantasy sports participation is growing rapidly. The combination of its resemblance to gambling and its exemption from regulation creates a significant public policy concern. For ...
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#1Kelly Moore (Duquesne University)H-Index: 2
#2Doug Walker (College of Business Administration)H-Index: 5
AbstractInterpersonal touch has been shown to affect consumer behaviors such as compliance with a request, impulse buying, and tipping behavior. In this study, we examine if the impact of touch on purchase behavior is gender specific, and if it depends on how much the individual likes the product. Findings indicate male consumers are more likely to purchase a product at low to moderate levels of perceived tastiness when they are touched by a female server, whereas females are less likely to purc...
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#1Doug Walker (KSU: Kansas State University)H-Index: 5
#2Edward L. Nowlin (KSU: Kansas State University)H-Index: 3
AbstractThe 2010 Affordable Care Act (ACA) resulted in the creation of state-based marketplaces (SBMs) and federally facilitated marketplaces (FFMs), and provided financial assistance to a portion ...
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#1Edward L. Nowlin (College of Business Administration)H-Index: 3
#2Doug Walker (College of Business Administration)H-Index: 5
Last. Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 8
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This research examines whether it is important if salespeople like their manager. Little is known about the outcomes of manager likeability as perceived by the salesperson. This study introduces ma...
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#1Doug Walker (KSU: Kansas State University)H-Index: 5
#2E. Deanne Brocato (USU: Utah State University)H-Index: 6
Last. Russell N. Laczniak (Iowa State University)H-Index: 21
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The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games.,The study uses dyadic parent/child survey data to estimate the conditional effects in the model, both direct and indirect.,The positive effect of parents’ violent video game play of children’s playing behaviors is attenuated by parent/child co-playing. Parents’ knowledge of the Entertainment Software Rating Board (ESRB) ratings leads to higher...
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#1Edward L. Nowlin (KSU: Kansas State University)H-Index: 3
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last. Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 8
view all 4 authors...
As virtual sales teams grow and as salespeople continue to work remote, the notion of workplace isolation, or the extent of separation from others, will prevail. As organizations continue to locate their salespeople closer to their customers, perceptions of being disconnected from others in the organization and feelings of loneliness will inadvertently be created. This also results in a loss of informal learning, emotional support, camaraderie, and direct social interactions with other coworkers...
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#1Edward L. NowlinH-Index: 3
#2Doug WalkerH-Index: 5
Last. Nwamaka A. AnazaH-Index: 8
view all 4 authors...
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#1Doug Walker (College of Business Administration)H-Index: 5
#2Edward L. Nowlin (College of Business Administration)H-Index: 3
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potent...
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