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Doug Walker
Kansas State University
20Publications
5H-index
112Citations
Publications 20
Newest
#1Nawar N. Chaker (Elon University)H-Index: 2
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last.Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 7
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Abstract Physical attractiveness has been described as a “beauty premium.” Research shows that for leaders, attractiveness is associated with both personal and professional benefits. However, sales research has yet to investigate manager attractiveness. Here, we examine whether and how manager physical attractiveness influences salespeople's perceptions of manager credibility. Using signaling theory, we argue that physical attractiveness is an affect-based signal that induces an emotional connec...
#1Jessica Zeiss (ISU: Indiana State University)
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last.Les Carlson (NU: University of Nebraska–Lincoln)H-Index: 22
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Pay-to-play (P2P) fantasy sports participation is growing rapidly. The combination of its resemblance to gambling and its exemption from regulation creates a significant public policy concern. For a sports fan with no interest in gambling, P2P fantasy sports may appear to be a safe and legal alternative. This research investigates that assumption by examining the relationship between sports fanship, fantasy sports, and gambling. First, two-part models are assessed to determine the likelihood of ...
#1Kelly Moore (Duquesne University)H-Index: 2
#2Kelly Moore (Duquesne University)
Last.Doug Walker (College of Business Administration)
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AbstractInterpersonal touch has been shown to affect consumer behaviors such as compliance with a request, impulse buying, and tipping behavior. In this study, we examine if the impact of touch on purchase behavior is gender specific, and if it depends on how much the individual likes the product. Findings indicate male consumers are more likely to purchase a product at low to moderate levels of perceived tastiness when they are touched by a female server, whereas females are less likely to purc...
#1Edward L. Nowlin (College of Business Administration)H-Index: 3
#2Doug Walker (College of Business Administration)
Last.Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 7
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#1Doug Walker (KSU: Kansas State University)H-Index: 5
#2E. Deanne Brocato (USU: Utah State University)H-Index: 6
Last.Russell N. Laczniak (Iowa State University)H-Index: 19
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Purpose The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach The study uses dyadic parent/child survey data to estimate the conditional effects in the model, both direct and indirect. Findings The positive effect of parents’ violent video game play of children’s playing behaviors is attenuated by parent/child co-playing. Parents’ knowledge of the Entertainment Softwar...
#1S. Arunachalam (Indian School of Business)H-Index: 2
#2Sridhar N. Ramaswami (Indian School of Business)H-Index: 11
Last.Doug Walker (KSU: Kansas State University)H-Index: 5
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Drawing from the marketing capabilities and innovation literatures, we identify aprocess by which a firm’s entrepreneurial orientation impacts profits and show that it is dependent on marketing capabilities. Using a half-longitudinal design we integrate survey data with performance metrics over two time periods, from a sample of 190 firms. While the effect of entrepreneurial orientation (EO) on innovation is enhanced by architectural marketing capabilities, the effect of innovation outcomes on p...
#1Edward L. Nowlin (KSU: Kansas State University)H-Index: 3
#2Doug Walker (KSU: Kansas State University)H-Index: 5
Last.Nwamaka A. Anaza (SIU: Southern Illinois University Carbondale)H-Index: 7
view all 4 authors...
As virtual sales teams grow and as salespeople continue to work remote, the notion of workplace isolation, or the extent of separation from others, will prevail. As organizations continue to locate their salespeople closer to their customers, perceptions of being disconnected from others in the organization and feelings of loneliness will inadvertently be created. This also results in a loss of informal learning, emotional support, camaraderie, and direct social interactions with other coworkers...
#1Doug Walker (College of Business Administration)
#2Edward L. Nowlin (College of Business Administration)H-Index: 3
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potential voters, volunteers, and donors has produced extensive databases that are then used to guide microtargeting efforts related to advertising, organizing, and fundraising efforts. But building, maintaining, and analyzing this data are costly in itself. This paper looks at two aspects of data-driven pol...
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