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Christopher J. Medlin
University of Adelaide
63Publications
12H-index
690Citations
Publications 63
Newest
Published on Jul 1, 2019in Industrial Marketing Management4.78
Poul Houman Andersen21
Estimated H-index: 21
(NTNU: Norwegian University of Science and Technology),
Christopher John Medlin (University of Adelaide), Jan-Åke Törnroos12
Estimated H-index: 12
(Åbo Akademi University)
Abstract Constructivist and realist research is undertaken in the business relationship and network approach of the Industrial Marketing and Purchasing Group. These two divergent research perspectives seek a different form of contextual understanding vs. general knowledge. They are not incommensurable as one can gain insights from the other. But a researcher must know and understand both perspectives and sometimes be able to see when a writer is playing almost a middle ground to make a specific ...
Published on Dec 1, 2018in Journal of World Business5.79
Chris Ellegaard11
Estimated H-index: 11
(AU: Aarhus University),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide)
Changes in relational governance have mainly been documented in the form of relationship building, developments and repairs related to tensions, or break-ups of otherwise strong relationships. In this paper, we take a closer look at the relational governance of long-distance international exchanges between producers and importers of fine wine. We contribute by providing evidence for several novel relational governance changes, and we document portfolio effects on governance choices. Fine wine pr...
Published on Jan 1, 2018
Lisa Daniel4
Estimated H-index: 4
(University of Adelaide),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide)
+ 3 AuthorsGary Hancock2
Estimated H-index: 2
(University of Adelaide)
With innovation and entrepreneurship lauded as important contributors to economic futures, there is a pressing need to unravel the complexities of entrepreneurial ecosystems as a context for cultivating new businesses initiatives. This chapter reports on the deconstruction and analysis of the entrepreneurial ecosystem concept, through a hermeneutic reflection catalysed by a symposium of international scholars. We apply the theoretical fields of business networks and systems theory within our ref...
Published on Dec 1, 2017in Industrial Marketing Management4.78
Helen McGrath5
Estimated H-index: 5
(UCC: University College Cork),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide),
Thomas O'Toole8
Estimated H-index: 8
(WIT: Waterford Institute of Technology)
Abstract Start-up firms are notoriously resource and time poor. One way of addressing these deficits is to develop strategic capability to access, activate and co-shape resources with other firms in the start-up's network. The capability literature assumes such a development is inevitable, provided a start-up survives. But developing network capability depends on the managers of other firms, the deepening managerial understanding of business relationships, and the ability of the start-up manager...
Published on Nov 1, 2017in Industrial Marketing Management4.78
Ilkka Ojansivu4
Estimated H-index: 4
(University of Melbourne),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide)
Abstract Our focus is on understanding the interplay of social structure and human agency in business networks. Our solution is to propose a contextual logics perspective, by asking: How do contextual logics emerge and decay within different parts of the network, and what is their role in the mobilization of resources, activities and business relationships? An historical case study of a network extending to two decades is employed to understand change through the use of contextual logics to acce...
Published on Jun 1, 2017in Marketing Theory3.58
Roderick J. Brodie40
Estimated H-index: 40
,
Maureen Benson-Rea8
Estimated H-index: 8
,
Christopher J. Medlin12
Estimated H-index: 12
A new theoretical framework is developed to scrutinize the strategic advantage for branding. The theoretical framework applies both at the firm level, for the marketing of individual brands and corporate brands, and also to branding where a marketing agent plays a facilitating role within a community or industry. The framework presents branding as a dynamic capability held by a marketing agent within a market network. Two interrelated processes are involved: (i) managing brand identity and (ii) ...
Published on Feb 1, 2017in Industrial Marketing Management4.78
Jan-Åke Törnroos12
Estimated H-index: 12
(Åbo Akademi University),
Aino Halinen22
Estimated H-index: 22
(UTU: University of Turku),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide)
Abstract Interactive processes constitute a core notion in business exchange, leading to the concepts of relationships and networks. The constitution of process, comprising unfolding events, activities, and connected structures, relies on difference in space and time. While research has been devoted to time, the concept of space has thus far remained largely unexplored within business network research. This conceptual paper focuses on spatial dimensions for conducting research according to the I...
Published on Jan 1, 2017
Virpi Havila16
Estimated H-index: 16
,
Christopher J. Medlin12
Estimated H-index: 12
Published on Jan 1, 2017
Herbert Woratschek11
Estimated H-index: 11
,
Julia Fehrer3
Estimated H-index: 3
+ 2 AuthorsChristopher J. Medlin12
Estimated H-index: 12
Angesichts disruptiver Technologien entstehen neue Geschaftsmodelle. Dies hat Auswirkungen auf die Markenpolitik sowie die Bedeutung von Marken und deren Markenwert. Netzwerke und damit verbundene Marketingtheorien wie die Service Dominant Logic (SDL) werden zum zentralen Bezugsrahmen moderner Markenpolitik. Durch das innovative von der SDL abgeleitete Konzept „Vernetztes Branding“ wird deutlich, dass Marken nicht allein durch Unternehmen geschaffen werden, sondern Markenbedeutung letztendlich d...
Published on Oct 1, 2016in Industrial Marketing Management4.78
Poul Houman Andersen21
Estimated H-index: 21
(NTNU: Norwegian University of Science and Technology),
Christopher J. Medlin12
Estimated H-index: 12
(University of Adelaide)
Abstract A business network is a dynamic organizational form, ever shifting and changing. Capturing conceptually the dynamics of a network is difficult. We seek to explicate and understand how transient commitments focused on instrumental activities unfold and how they lead to network dynamics. We study this using the activity and actor dimensions of a dynamic network. Our empirical data is based on the defense supply industry where a number of firms act, interdependently and yet also somewhat i...
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