Dae Hee Han
Chung-Ang University
Publications 3
This study examines whether students’ experience in a food safety class affected their responses to the monosodium glutamate (MSG) issue and to message framing. We differentiated students into two groups depending on their involvement in a food safety class. The data were collected through in-class surveys in South Korea. A structural equation model was used where the dependent variable was students’ intention to avoid MSG; the mediating variables were knowledge, trust, attitude, and risk percep...
#1Hyun Joung Jin (CAU: Chung-Ang University)H-Index: 10
#2Dae Hee Han (CAU: Chung-Ang University)H-Index: 1
This study analyzed the interaction between message frames and recipients’ prior knowledge. The hypothesis is that less prior consumer knowledge will result in a larger framing effect. That is, if the subjective knowledge of the public is low, then the controversy created by mass media regarding a specific food-related event will be larger. Empirical results show that message frame has an influence on college students’ purchasing intentions. College students showed distinct responses in purchasi...
16 CitationsSource
This study is trying to revisit the question that what makes the difference in understanding of conveyed information and thus response by each consumer facing the same food safety issue. We adopted structural equation model previous studies utilized and includes some control variables such as message framing and experience of taking a lecture regarding food safety in addition to the conventional socio-demographic variables. The MSG debate in S. Korea was selected as the food safety issue. We cho...