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Brandon Reich
University of Oregon
12Publications
3H-index
107Citations
Publications 12
Newest
Published on Jan 17, 2019in Journal of Experimental Psychology: General 4.11
Sean Michael Laurent10
Estimated H-index: 10
(UIUC: University of Illinois at Urbana–Champaign),
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon),
Jeanine Skorinko12
Estimated H-index: 12
(WPI: Worcester Polytechnic Institute)
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Published on Apr 4, 2018in Journal of Consumer Research 3.54
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon),
Joshua T. Beck4
Estimated H-index: 4
(UO: University of Oregon),
John Price1
Estimated H-index: 1
(UO: University of Oregon)
1 Citations Source Cite
Published on Apr 1, 2018in Journal of Public Policy & Marketing 2.18
Francesco Testa19
Estimated H-index: 19
(Sant'Anna School of Advanced Studies),
Michael V. Russo16
Estimated H-index: 16
(UO: University of Oregon)
+ 2 AuthorsBrandon Reich3
Estimated H-index: 3
(UO: University of Oregon)
AbstractRecently issued United Nations Sustainable Development Goals call for people to make extensive behavioral changes, including consuming food more sustainably. The authors explore the role that meso-level retailers play in local purchasing, an activity that the United Nations recognizes as a contributor to sustainability. In so doing, the authors promote more balance within the marketing literature, which has focused more on the environmental component of products and purchasing and less o...
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Published on Jan 1, 2017in ACR North American Advances
Brandon Reich3
Estimated H-index: 3
,
Troy Campbell , Robert Madrigal19
Estimated H-index: 19
Published on Oct 1, 2016in Journal of Advertising
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon),
Catherine Armstrong Soule3
Estimated H-index: 3
(WWU: Western Washington University)
This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption overall, a trend reflected in recent advertising campaigns (e.g., Patagonia's “Don't Buy This Jacket”). Despite its potential impact and unconventi...
6 Citations Source Cite
Published on Sep 1, 2016in Computers in Human Behavior 3.54
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon)
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
84 Citations Source Cite
Published on Jan 1, 2016in ACR North American Advances
Brandon Reich3
Estimated H-index: 3
,
Troy Campbell , Robert Madrigal19
Estimated H-index: 19
Published on Jan 1, 2016in ACR North American Advances
John Price1
Estimated H-index: 1
,
Brandon Reich3
Estimated H-index: 3
Published on Sep 2, 2015in Journal of Marketing Management
Catherine Armstrong Soule3
Estimated H-index: 3
(WWU: Western Washington University),
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon)
AbstractThe research explores consumers’ perceptions of the business motivations behind a new type of sustainable business strategy – green demarketing. Green demarketing refers to a strategy whereby a brand encourages consumers to buy less at the category level through purchase of the company’s brand for the sake of the environment. Two studies show that consumer motive attributions and attitudes may depend on the brand’s perceived fit with sustainable business practices. Specifically, results ...
13 Citations Source Cite
12