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Brandon Reich
Portland State University
15Publications
4H-index
146Citations
Publications 15
Newest
#1Brandon Reich (PSU: Portland State University)H-Index: 4
#2Hong Yuan (UO: University of Oregon)H-Index: 1
The word “sharing” has been adopted by marketing practitioners and academics to explain a variety of market-based phenomena, leading to confusion around its meaning. Across four studies, the curren...
1 CitationsSource
#1Sean Michael Laurent (UIUC: University of Illinois at Urbana–Champaign)H-Index: 11
#2Brandon Reich (UO: University of Oregon)H-Index: 4
Last.Jeanine L. Skorinko (WPI: Worcester Polytechnic Institute)H-Index: 12
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Source
#1Brandon Reich (PSU: Portland State University)H-Index: 4
#2Troy H. Campbell (UO: University of Oregon)H-Index: 5
Last.Robert Madrigal (CSU Chico: California State University, Chico)H-Index: 1
view all 3 authors...
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#1Brandon ReichH-Index: 4
#1Brandon Reich (UO: University of Oregon)H-Index: 4
#2Joshua T. Beck (UO: University of Oregon)H-Index: 4
Last.John Price (UO: University of Oregon)H-Index: 1
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2 CitationsSource
#1Francesco Testa (Sant'Anna School of Advanced Studies)H-Index: 20
#2Michael V. Russo (UO: University of Oregon)H-Index: 17
Last.Brandon Reich (UO: University of Oregon)H-Index: 4
view all 5 authors...
AbstractRecently issued United Nations Sustainable Development Goals call for people to make extensive behavioral changes, including consuming food more sustainably. The authors explore the role that meso-level retailers play in local purchasing, an activity that the United Nations recognizes as a contributor to sustainability. In so doing, the authors promote more balance within the marketing literature, which has focused more on the environmental component of products and purchasing and less o...
Source
#1Brandon ReichH-Index: 4
#2Troy H. CampbellH-Index: 5
Last.Robert MadrigalH-Index: 20
view all 3 authors...
#1Brandon Reich (UO: University of Oregon)H-Index: 4
#2Catherine Armstrong Soule (WWU: Western Washington University)H-Index: 3
This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption overall, a trend reflected in recent advertising campaigns (e.g., Patagonia's “Don't Buy This Jacket”). Despite its potential impact and unconventi...
8 CitationsSource
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Brandon Reich (UO: University of Oregon)H-Index: 4
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
115 CitationsSource
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