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Paul M. Fischer
Georgia Regents University
AdvertisingInternal medicineSurgeryFamily medicineMedicine
50Publications
16H-index
1,208Citations
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Publications 49
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#1Dean M. KrugmanH-Index: 13
#2Richard J. FoxH-Index: 16
Last. Paul M. FischerH-Index: 16
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Warnings in cigarette advertisements have been the principal method mandated by the federal government to educate consumers about the risks of smoking . Warnings have been required in all cigarette ads for 30 years and have remained largely unchanged during this time . The current warning program was neither developed nor implemented with specific communication goals in mind . Instead , it was negotiated by the government and tobacco industry representatives . The warning program has served the ...
42 CitationsSource
#1Richard J. FoxH-Index: 16
#2Dean M. KrugmanH-Index: 13
Last. Paul M. FischerH-Index: 16
view all 4 authors...
Abstract Much of the controversy surrounding the advertising of tobacco and alcohol products concerns the impact on young people. Eye tracking was used to determine how a large sample of adolescents attend to print ads for cigarettes, beer, and other products. In particular, the time spent viewing the ads, the percentages attending to mandated and voluntary warning messages, and the time spent viewing those messages were analyzed. The two cigarette ads had similar mandated warnings but produced ...
110 CitationsSource
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To the Editor. —Five years ago we published in JAMA 1 the results of a study examining cigarette advertisement logo recognition by young children. This study showed that children as young as 3 years recognized the cartoon character Joe Camel and could match him with a picture of a cigarette. This study was widely cited in the press and, we believe, has contributed to a better understanding of the role that cigarette advertising plays in our society. After publication, the RJ Reynolds Tobacco Com...
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#1Jr Jw RichardsH-Index: 1
#2JB TyeH-Index: 1
Last. Paul M. FischerH-Index: 16
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The major American tobacco companies developed and agreed to abide by the Cigarette Advertising Code in 1964. The stated aims of the code were to prohibit advertising directed at young people, to prohibit advertising that used fraudulent health claims, and to assure compliance with the code's provisions through the establishment of an administrative arm and enforcement mechanism to prescreen and monitor all cigarette advertising. In the 32 years since the Cigarette Advertising Code's adoption, t...
51 CitationsSource
#1Paul A. NuttingH-Index: 37
#2Deborah S. MainH-Index: 21
Last. Sherry HolcombH-Index: 9
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Objective. —To examine the frequency and characteristics of problems in laboratory testing in primary care physicians' offices and their impact on health care. Design. —Prospective descriptive study in which participating office-based primary care clinicians reported each occurrence of any laboratory incident during a 6-month study. Each identified problem was reported on a structured data collection instrument with an open-ended description of the problem. Setting. —Primary care physicians' off...
71 CitationsSource
#1Paul A. NuttingH-Index: 37
#2Deborah S. MainH-Index: 21
Last. Sherry HolcombH-Index: 9
view all 8 authors...
OBJECTIVE: To examine the frequency and characteristics of problems in laboratory testing in primary care physicians's offices and their impact on health care. DESIGN: Prospective descriptive study in which participating office-based primary care clinicians reported each occurrence of any laboratory incident during a 6-month study. Each identified problem was reported on a structured data collection instrument with an open-ended description of the problem. SETTING: Primary care physicians' offic...
56 CitationsSource
1 CitationsSource
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