James R. Brown
West Virginia University
Publications 77
#1James R. Brown (WVU: West Virginia University)H-Index: 28
#2Jody L. Crosno (WVU: West Virginia University)H-Index: 9
Purpose Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to help deepen the understanding of marketing channel control. Design/methodology/approach This study uses meta-analysis to quantitatively review some of the methodological factors that might explain conflicting resu...
#1Charles A. IngeneH-Index: 16
#2James R. BrownH-Index: 28
Last.Rajiv P. DantH-Index: 30
view all 3 authors...
#1James R. BrownH-Index: 28
#2Jody L. Crosno (WVU: West Virginia University)H-Index: 9
Last.Pui Ying Tong (ISU: Illinois State University)
view all 3 authors...
Abstract Trust and commitment are central to the relational mediators model of relationship marketing. Extant research suggests that trust enhances commitment, as a trusted partner is so highly valued that a channel member will invest in the relationship and put forth efforts to maintain that relationship. This study re-examines the causality between trust and commitment by comparing alternative models across three datasets (including the seminal Morgan and Hunt 1994 data). The results indicate ...
#1James R. Brown (WVU: West Virginia University)H-Index: 28
Abstract This paper investigates the competitive structure of restaurant retailing by developing and testing a conceptual framework that combines household production economics theory with research on hedonic and utilitarian retail patronage. The results generally support this conceptualization. This study contributes to the literature in three ways. First, the theory of household economics provides the missing theoretical rationale for studying the demographic correlates of hedonic versus utili...
#1James R. Brown (WVU: West Virginia University)H-Index: 28
#2Jody L. Crosno (WVU: West Virginia University)H-Index: 9
The successful operation of a firm’s franchised channels requires that all franchisees in the system present a uniform product image and refrain from damaging the brand. Process control – franchisor control over franchisee activities, procedures, and behaviors – is one way in which franchisors can ensure that franchisees protect and enhance the brand. A recent meta-analysis revealed that process control can have dark side effects (i.e., a franchisor’s process control increases, rather than dampe...
Much of the literature relating to managing marketing relationships focuses on limiting opportunistic activities by one or both partners in a relationship. Opportunistic behavior occurs when one partner seeks a short-term gain in a way that may damage the other partner or the relationship. In the case of a hotel belonging to a network or chain, such actions might include falsifying or suppressing monthly sales data. A study of over 400 individual hotels belonging to two hotel chains investigated...