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Mari Juntunen
University of Oulu
Corporate brandingService qualityBusinessLoyalty business modelMarketing
27Publications
8H-index
183Citations
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Publications 28
Newest
#1Waqar Nadeem (University of Oulu)H-Index: 3
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Nick Hajli (Swansea University)H-Index: 11
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Abstract The ancient phenomenon of ‘sharing’ has become mainstream, and transformed the traditional consumer behavior due to proliferation of online sharing economy platforms. Millions of people participate in popular sharing economy platforms (SEPs) such as Airbnb and Uber. Although sharing economy research has gained interest, yet a holistic model that explains the formation of consumer value co-creation intentions on such platforms remains absent. The purpose of this study is to develop a mod...
2 CitationsSource
#1Waqar Nadeem (University of Oulu)H-Index: 3
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Mina Tajvidi (Newcastle University)H-Index: 5
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Consumers’ participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers’ concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the previous research on this topic is either conceptual and...
1 CitationsSource
#1Mari Juntunen (University of Oulu)H-Index: 8
#2Mirjam Lehenkari (University of Oulu)H-Index: 3
ABSTRACTResearch on the systematic literature review process is extensive, but a justified explanation of how a narrative literature review process progresses remains absent from the existing liter...
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#1Mari Juntunen (University of Oulu)H-Index: 8
#2Elvira Ismagilova (University of Bradford)H-Index: 5
Last. Eeva-Liisa OikarinenH-Index: 1
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Abstract The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives (why), strategies (how), and tactics (what) on Twitter. We first integrate B2B advertising and social media research on companies’ content objectives, strategies, and tactics. Then, using qualitative analyses, we examine the existence of objectives,...
2 CitationsSource
#1Jouni Juntunen (University of Oulu)H-Index: 8
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Pekka Kess (University of Oulu)H-Index: 10
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The purpose of this paper is to examine how security-related outsourcing strategies and the negotiating power of the public sector, the military and the relevant logistics service providers influence indirect logistics costs. Survey data was gathered from 149 respondents and the model was tested using structural equation modelling. The findings indicate that negotiating power and logistics strategy do not correlate. However, together they do affect direct costs and perceived service quality to r...
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#1Waqar Nadeem (University of Oulu)H-Index: 3
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Jouni Juntunen (University of Oulu)H-Index: 8
view all 3 authors...
5 CitationsSource
#1Lauri Haapanen (University of Oulu)H-Index: 1
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Jouni Juntunen (University of Oulu)H-Index: 8
view all 3 authors...
Resource-based view suggests that heterogeneity in resource and capability endowments provides firms with a necessary advantage to compete on foreign markets. Separate discussions focus on different perspectives on capabilities, leaving room for a more comprehensive approach. This study is aiming at combining previous results and proposes that international expansion requires a bundle of key capabilities, a capability portfolio, in which capabilities' relative importance varies as internationali...
4 CitationsSource
#1Jouni Juntunen (University of Oulu)H-Index: 8
#2Mari Juntunen (University of Oulu)H-Index: 8
Last. Jari Juga (University of Oulu)H-Index: 8
view all 3 authors...
In this paper, we create a research model addressing the antecedents of loyalty: service quality and cost reductions. The data was collected from Finnish industrial companies, buyers of the logistics service provider's services in the B2B domain. We found that service performance influences loyalty, but establishing a cost performance-loyalty influence is more problematic. We suggest that buyer heterogeneity gives rise to an insignificant relationship between cost performance and loyalty. Hence,...
5 CitationsSource
Purpose – The purpose of this paper is to develop the lifecycle and teleology process theory illustrations by uniting processes and their outcomes based on their being bounded in time. Design/methodology/approach – The study combines objective and subjective ontological approaches to organisational development and change processes. The narrative data of corporate rebranding among small B2B companies were gathered through a multiple case study and analysed in relation to flow of time. The illustr...
1 CitationsSource
#1Mari Juntunen (University of Oulu)H-Index: 8
#2Jouni Juntunen (University of Oulu)H-Index: 8
This article focuses on examining the existence and impacts of the image-dominant (ID) logic at collective level. The purpose is to test whether social and imagined communities can create value for each other, in other words, can value actively be cross-created between communities. The data was gathered in a service industry from two closely related social communities (SC) (\({\rm N}=264\;\text{and}\;{\rm N}=460\)) where each SC represents the other respondents’ imagined community (IC). Structur...
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