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Mari Juntunen
University of Oulu
25Publications
8H-index
169Citations
Publications 25
Newest
Published on Jun 13, 2019in Studies in Higher Education2.85
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Mirjam Lehenkari3
Estimated H-index: 3
(University of Oulu)
ABSTRACTResearch on the systematic literature review process is extensive, but a justified explanation of how a narrative literature review process progresses remains absent from the existing liter...
Published on Mar 1, 2019in Industrial Marketing Management4.78
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Elvira Ismagilova4
Estimated H-index: 4
(University of Bradford)
+ 0 AuthorsEeva-Liisa Oikarinen
Abstract The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives (why), strategies (how), and tactics (what) on Twitter. We first integrate B2B advertising and social media research on companies’ content objectives, strategies, and tactics. Then, using qualitative analyses, we examine the existence of objectives,...
Published on May 1, 2017in Journal of Consumer Behaviour1.58
Waqar Nadeem3
Estimated H-index: 3
(University of Oulu),
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Jouni Juntunen8
Estimated H-index: 8
(University of Oulu)
Jouni Juntunen8
Estimated H-index: 8
,
Mari Juntunen8
Estimated H-index: 8
+ 1 AuthorsPekka Kess10
Estimated H-index: 10
The purpose of this paper is to examine how security-related outsourcing strategies and the negotiating power of the public sector, the military and the relevant logistics service providers influence indirect logistics costs. Survey data was gathered from 149 respondents and the model was tested using structural equation modelling. The findings indicate that negotiating power and logistics strategy do not correlate. However, together they do affect direct costs and perceived service quality to r...
Published on Dec 1, 2016in Journal of Business Research4.03
Lauri Haapanen1
Estimated H-index: 1
(University of Oulu),
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Jouni Juntunen8
Estimated H-index: 8
(University of Oulu)
Resource-based view suggests that heterogeneity in resource and capability endowments provides firms with a necessary advantage to compete on foreign markets. Separate discussions focus on different perspectives on capabilities, leaving room for a more comprehensive approach. This study is aiming at combining previous results and proposes that international expansion requires a bundle of key capabilities, a capability portfolio, in which capabilities' relative importance varies as internationali...
Jouni Juntunen8
Estimated H-index: 8
(University of Oulu),
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Jari Juga8
Estimated H-index: 8
(University of Oulu)
In this paper, we create a research model addressing the antecedents of loyalty: service quality and cost reductions. The data was collected from Finnish industrial companies, buyers of the logistics service provider's services in the B2B domain. We found that service performance influences loyalty, but establishing a cost performance-loyalty influence is more problematic. We suggest that buyer heterogeneity gives rise to an insignificant relationship between cost performance and loyalty. Hence,...
Published on Apr 7, 2015in Baltic Journal of Management1.47
Mari Juntunen8
Estimated H-index: 8
(University of Oulu)
Purpose – The purpose of this paper is to develop the lifecycle and teleology process theory illustrations by uniting processes and their outcomes based on their being bounded in time. Design/methodology/approach – The study combines objective and subjective ontological approaches to organisational development and change processes. The narrative data of corporate rebranding among small B2B companies were gathered through a multiple case study and analysed in relation to flow of time. The illustr...
Published on Feb 4, 2015
Mari Juntunen8
Estimated H-index: 8
(University of Oulu),
Jouni Juntunen8
Estimated H-index: 8
(University of Oulu)
This article focuses on examining the existence and impacts of the image-dominant (ID) logic at collective level. The purpose is to test whether social and imagined communities can create value for each other, in other words, can value actively be cross-created between communities. The data was gathered in a service industry from two closely related social communities (SC) (\({\rm N}=264\;\text{and}\;{\rm N}=460\)) where each SC represents the other respondents’ imagined community (IC). Structur...
Published on Jan 1, 2015
Jouni Juntunen8
Estimated H-index: 8
,
Mari Juntunen8
Estimated H-index: 8
+ 1 AuthorsPekka Kess10
Estimated H-index: 10
The purpose of this research is to study how corporate social responsibility (CSR) guides buyers’ loyalty towards subcontractors within supply chains. A tentative model contains factors relating different dimensions of corporate social responsibility with corporate image, corporate brand equity, and customers’ loyalty. The model was tested using survey data from 173 respondents. To reveal latent classes concerning CSR and its influence within supply chains, the analysis was done with finite mixt...
Published on May 6, 2014in Journal of Services Marketing2.42
David B. Grant21
Estimated H-index: 21
(University of Hull),
Jouni Juntunen8
Estimated H-index: 8
(University of Oulu)
+ 1 AuthorsMari Juntunen8
Estimated H-index: 8
(University of Oulu)
Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting from service quality, customer satisfaction and customer loyalty towards the 3PL. Design/methodology/approach – A conceptual model was developed from the literature and tested with Finnish industrial firms u...
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