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Djumilah Hadiwidjojo
University of Brawijaya
AdvertisingBusinessMarketingCustomer satisfactionCompetitive advantage
33Publications
2H-index
34Citations
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Publications 36
Newest
This study aims to examine the role of creative destruction and knowledge creation which is a mediation between the speed of innovation and the competitiveness of food small- and medium-sized enterprises (SMEs). Creative destruction and the creation of competency-based and market-based knowledge are usually carried out by companies in power to create barriers to entry and expand distance with similar businesses, so the role of creative destruction and knowledge creation as mediation to strengthe...
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Last. Ubud SalimH-Index: 4
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Abstrak Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Pengrajin dituntut lebih inovatif untuk menghadapi persaingan produk serupa dari Cina. Persaingan ketat inilah yang berhasil merubah perilaku pengrajin dari pengrajin peniru disain tas menjadi pengrajin inovatif. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif denga...
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Purpose of the study: The aim of the paper is to introduce newly developed constructs of employee empowerment as alternatives to the existing measures serving both the organization and employees. Centered on employees as the focus of the argument regarding how genuinely employee empowerment is realistically practiced in organizations today. Methodology: The study applied systematic literature review (SLR) or systematic research synthesis (SRS) as the method to gather, analyze and respond to the ...
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The business environment that is changing rapidly and unpredictably produces uncertainty in global competition. Global competition occurs in aspects of cost, quality and responsiveness.Responsiveness refers to flexibility and speed. For that, the companies must determine the accuracy of the activities of the company that supports its perfomance. This study aims to analyze the effect of manufacturing flexible competence on volume flexibility and mix flexibility, the effect of manufacturing flexib...
#1Gibriel Badjie (UB: University of Brawijaya)
#2Armanu Thoyib (UB: University of Brawijaya)H-Index: 4
Last. Ainur Rofiq (UB: University of Brawijaya)H-Index: 3
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Purpose of the study: Communication is a central pillar in organisation, yet little genuine communication takes place in the organisation. The purpose of the paper is to craft communication model that promotes routine information availability and accessibility by simplifying the approach to organisational communication through the leadership level, functional level and operational level. Methodology: The study applied systematic literature review (SLR) or systematic research synthesis (SRS) as t...
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This study aims to investigate relational relationship between Environmental Knowledge, Green Brand Image, Attitude towards green products, and Green Purchase Intention in increasing interest in buying environmentally friendly body care and cosmetic products. The analysis technique used is Quantitative Analysis. The research samples were students in State Universities in Manado, Indonesia who have the intention to buy The Body Shop products. The analysis tool used is Smart PLS. The findings of t...
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#1Dewi Rakhmawati (UB: University of Brawijaya)
#2Astrid Puspaningrum (UB: University of Brawijaya)
Last. Djumilah Hadiwidjojo (UB: University of Brawijaya)H-Index: 2
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The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number o...
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#2Achmad SudiroH-Index: 3
Last. Sudjatno
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#2Sunaryo Sunaryo (UB: University of Brawijaya)H-Index: 1
Last. Djumilah Hadiwidjojo (UB: University of Brawijaya)H-Index: 2
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The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to investigate the role of brand attitude and brand credibility as a mediator of the celebrity endorsement to purchase intention. This study can be categorized as explanatory research and the sampling technique used in this research is purposive sa...
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