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Martin J. Liu
The University of Nottingham Ningbo China
BusinessEconomicsMarketingBrand equityOperations management
37Publications
9H-index
275Citations
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Publications 37
Newest
#1N Yannopoulou (Newcastle University)H-Index: 8
#2Martin J. Liu (UNNC: The University of Nottingham Ningbo China)H-Index: 9
Last. Teresa Heath (University of Nottingham)H-Index: 4
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This study examines the role of social media in facilitating the network of a social movement, the novel forms of exchange networks that are fashioned by participants of this movement and the drivers and effects of individuals’ engagement therein. Specifically, using the lens of political consumerism, we look at the movement of self‐described Indignant Citizens in Greece to reveal the underlying motivations for participants to engage in this social movement, the dynamics of their engagement and ...
Source
Feb 8, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1N Yannopoulou (Newcastle University)H-Index: 8
#2Martin J. Liu (UNNC: The University of Nottingham Ningbo China)H-Index: 9
Last. Xuemei BianH-Index: 11
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Adopting the distributed cognition approach this exploratory qualitative study examines how and what brand information is created and processed among consumers through social media. With the use of a case study method, this study systematically identifies the unique characteristics of the newly emerged types of brand information in social media that become important to consumers, and how they then promote more of interactive and coordinative communication which consequently reach desirable infor...
#1Shengjing Yu (UNNC: The University of Nottingham Ningbo China)
#2Martin J. Liu (UNNC: The University of Nottingham Ningbo China)H-Index: 9
Last. Dandan Ye (UNNC: The University of Nottingham Ningbo China)
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As the globalization of trade is growing, reliance on quality of products is increasing as a solution for manufacturing firms to compete in the domestic and international markets. The Zhejing provincial government in China has applied a place umbrella branding strategy and created the “ZhejiangMade” brand to develop or maintain the competitive advantage of Chinese manufacturing firms. The core value of the “ZhejiangMade” brand is to provide products with outstanding quality. Local manufacturing ...
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#1Boying LiH-Index: 4
#2Martin J. LiuH-Index: 9
#2Alexander NewmanH-Index: 24
Last. Martin J. LiuH-Index: 9
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#2Alexander NewmanH-Index: 24
Last. Martin J. LiuH-Index: 9
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#2Alexander NewmanH-Index: 24
Last. Martin J. LiuH-Index: 9
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#1Fangfang Hou (UNNC: The University of Nottingham Ningbo China)H-Index: 2
#2Boying Li (UNNC: The University of Nottingham Ningbo China)H-Index: 4
Last. Martin J. Liu (UNNC: The University of Nottingham Ningbo China)H-Index: 9
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AbstractUnderstanding the factors that influence sales is important for online sellers to manage their supply chains. This study aims to examine the roles of online reviews and reviewer characteristics in predicting product sales. With Amazon.com data captured using our big data architecture, this study performs sentiment analysis to measure the sentiment strength and polarity of review content. The predicting powers of sentiment together with other variables are then examined using neural netwo...
4 CitationsSource
#1Alain Yee-Loong Chong (UNNC: The University of Nottingham Ningbo China)H-Index: 36
#2Eugene Ch'ng (UNNC: The University of Nottingham Ningbo China)H-Index: 12
Last. Boying Li (UNNC: The University of Nottingham Ningbo China)H-Index: 4
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This study aims to investigate the contributions of online promotional marketing and online reviews as predictors of consumer product demands. Using electronic data from Amazon.com, we attempt to predict if online review variables such as valence and volume of reviews, the number of positive and negative reviews, and online promotional marketing variables such as discounts and free deliveries, can influence the demand of electronic products in Amazon.com. A Big Data architecture was developed an...
40 CitationsSource
#1Jimmy C. HuangH-Index: 19
#2Ola HenfridssonH-Index: 25
Last. Sue NewellH-Index: 53
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Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data...
29 CitationsSource
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