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Florian Heinemann
RWTH Aachen University
22Publications
7H-index
437Citations
Publications 22
Newest
#1Malte Brettel (RWTH Aachen University)H-Index: 27
#2Florian Heinemann (RWTH Aachen University)H-Index: 7
Last.Steven Neubauer (RWTH Aachen University)H-Index: 1
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Previous research commonly emphasizes the positive effects of cross-functional integration on performance measures. However, cross-functional integration is a highly complex phenomenon which does not allow general conclusions in terms of performance impacts. Therefore, the present study assesses the impact of integrating the R&D, marketing, and manufacturing functions on the effectiveness and efficiency of new product development (NPD) projects. A multi-functional design is applied that consider...
#1Marc Gruber (EPFL: École Polytechnique Fédérale de Lausanne)H-Index: 19
#2Florian Heinemann (RWTH Aachen University)H-Index: 7
Last.Stephan Hungeling (RWTH Aachen University)H-Index: 1
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As one of the most widely accepted theoretical perspectives in strategy, the resource-based view (RBV) suggests that a firm's resources underlie its ability to achieve competitive advantage. However, much of the extant work in this stream has examined the characteristics that resources must have in order to yield rents, while efforts to specify the crucial link between resources and value creation have been sparse. As a consequence, current theory is not sufficiently clear on how different kinds...
#1Andreas Engelen (RWTH Aachen University)H-Index: 21
#2Malte Brettel (RWTH Aachen University)H-Index: 27
Last.Florian Heinemann (RWTH Aachen University)H-Index: 7
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Abstract There is widespread agreement in the marketing literature that newly founded and established mature companies have different perspectives on marketing. However, there is little comparative research in this respect. Therefore, the current research compares the antecedents and effects of a market orientation (MO) – as one major construct in marketing research – across organisational life-cycle stages, thereby integrating organisational life-cycle theory into MO research. Our hypotheses ar...
#1Andreas Engelen (RWTH Aachen University)H-Index: 21
#2Florian Heinemann (RWTH Aachen University)H-Index: 7
Last.Malte Brettel (RWTH Aachen University)H-Index: 27
view all 3 authors...
Although cross-cultural research in the field of entrepreneurship is still in its infancy as a research stream, it offers important inferences for both theory and practice. Some have criticized the relative immaturity of previous survey-based studies’ methodology. In order to address this flaw, we analyze existing survey-based studies in the field of cross-cultural entrepreneurship to identify research gaps in content and methodology and then derive the most appropriate analytical approach to fi...
#1Malte Brettel (RWTH Aachen University)H-Index: 27
#2Andreas Engelen (RWTH Aachen University)H-Index: 21
Last.Florian Heinemann (RWTH Aachen University)H-Index: 7
view all 3 authors...
The present study examines the performance consequences of a market orientation for new entrepreneurial ventures in a globalized world. We show that market orientation indeed positively impacts the performance of new entrepreneurial ventures, regardless of their geographical setting. While market orientation turns out to be a general success factor in a globalized world, the strength of the performance relationship however is contingent to the national culture as one major differentiator between...
#1Malte Brettel (RWTH Aachen University)H-Index: 27
#2Andreas Engelen (RWTH Aachen University)H-Index: 21
Last.Florian Heinemann (RWTH Aachen University)H-Index: 7
view all 3 authors...
In der Literatur existiert eine Vielzahl von empirischen Studien zur Marktorientierung mit ihren Einflussgrosen und Wirkungen. Aktuelle Metaanalysen werfen die Frage auf, ob sich die zum Teil abweichenden Ergebnisse der Studien durch nationale Kultur als Einflussfaktor erklaren lassen. Zur Beantwortung dieser Fragestellung integriert der vorliegende Beitrag ein verhaltenssteuerndes Kulturkonstrukt in das Forschungsmodell und untersucht empirisch mogliche kulturinduzierte Unterschiede anhand eine...
#1Malte BrettelH-Index: 27
#2Florian HeinemannH-Index: 7
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Zwischen 2000 und heute wurden insgesamt 27 Unternehmen mit ihren Unternehmerteams ausfuhrlich untersucht und beobachtet. Dabei sollte vor allem analysiert werden, was ausmacht, wie sich diese Teams uber die Zeit entwickeln und wie sie zusammenarbeiten. Zunachst wird eine kurze beschreibende Einfuhrung in die Unternehmen und ihre Teams gegeben. Ab Abschnitt 2 werden dann nach und nach Hinweise fur erfolgreiche Unternehmerteams erteilt.
#1Malte BrettelH-Index: 27
#2Florian HeinemannH-Index: 7
view all 6 authors...
In den folgenden Abschnitten sollen die wichtigsten Erkenntnisse der vorangegangenen Kapitel zusammengefasst werden, aufbereitet fur die verschiedenen Zielgruppen: Grundungswillige, bestehende Unternehmerteams und Kapitalgeber. Letztere stehen fur eine beispielhafte externe Gruppe, die mit einem Unternehmerteam eine intensive Beziehung eingegangen ist.
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