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Yung-Chul Kwon Kwon
Publications 1
Published on Jul 1, 1996in Management International Review 2.69
Yung-Chul Kwon Kwon1
Estimated H-index: 1
Michael Y Hu3
Estimated H-index: 3
Among the various foreign market entry modes, export and foreign production have been frequently used by firms. When entering foreign markets, some firms rely on exporting, while others rely on foreign production or both. The sequential process of internationalisation was first suggested by Vernon (1966) as part of his framework of international product life cycle. This concept was later expounded by Johanson and Vahlne (1977). These later authors suggested a chain of internationalisation stages...