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Andreas M. Kaplan
ESCP Europe
BusinessEconomicsMarketingPublic relationsSocial media
58Publications
23H-index
9,847Citations
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Publications 59
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#1Andreas M. Kaplan (ESCP Europe)H-Index: 23
#2Michael Haenlein (ESCP Europe)H-Index: 24
Abstract A decade ago, we published an article in Business Horizons about the challenges and opportunities of social media with a call to action: “Users of the world, unite!” To celebrate its anniversary, we look at artificial intelligence and the need to create the rules necessary for peaceful coexistence between humanity and AI. Hence, we now are urging: “Rulers of the world, unite!” In this article, we outline six debates surrounding AI in areas like artificial superintelligence, geographical...
5 CitationsSource
#1Michael HaenleinH-Index: 24
#2Andreas M. KaplanH-Index: 23
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#1Andreas M. Kaplan (ESCP Europe)H-Index: 23
#2Michael Haenlein (ESCP Europe)H-Index: 24
2 CitationsSource
#1Michael Haenlein (ESCP Europe)H-Index: 24
#2Andreas M. Kaplan (ESCP Europe)H-Index: 23
This introduction to this special issue discusses artificial intelligence (AI), commonly defined as “a system’s ability to interpret external data correctly, to learn from such data, and to use tho...
3 CitationsSource
#1Andreas M. Kaplan (ESCP Europe)H-Index: 23
#2Michael Haenlein (ESCP Europe)H-Index: 24
Abstract Artificial intelligence (AI)—defined as a system’s ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation—is a topic in nearly every boardroom and at many dinner tables. Yet, despite this prominence, AI is still a surprisingly fuzzy concept and a lot of questions surrounding it are still open. In this article, we analyze how AI is different from related concepts, such as the Intern...
35 CitationsSource
#1Michael Haenlein (ESCP Europe)H-Index: 24
#2Andreas M. Kaplan (ESCP Europe)H-Index: 23
Last. Pengzhu Zhang (SJTU: Shanghai Jiao Tong University)
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#1Andreas M. KaplanH-Index: 23
Source
Business schools, defined as educational institutions that specialize in teaching courses and programs related to business and/or management, are facing major challenges. These challenges stem from a number of major shifts in the business education landscape, including the rising importance of rankings and accreditations, the increased weight placed on ethical decision making, the ongoing debate on rigor vs. relevance in research, the digital revolution, and the significant decrease in public fu...
5 CitationsSource
italianoNel corso degli ultimi anni il settore della formazione universitaria e passato dall’essere considerato un bene pubblico offerto da organizzazioni senza scopo di lucro a un servizio offerto da aziende miranti al profitto, in un mercato affollato e globale. In tale contesto di passaggio, l’articolo si propone di isolare e discutere le tendenze macroambientali e settoriali che influenzano le strategie delle universita europee. Nonostante non vi sia una reazione competitiva univoca e valida...
#1Andreas M. KaplanH-Index: 23
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