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Prabuddha De
Purdue University
89Publications
25H-index
1,964Citations
Publications 89
Newest
#1Prabuddha DeH-Index: 25
#2Yu Jeffrey HuH-Index: 11
Last.Mohammad S. RahmanH-Index: 6
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El comercio de hoy en dia tiene que adaptarse a un enfoque centrado en los datos, con el objetivo de comprender como los servicios que ofrece su web y los adelantos en inteligencia artificial afectaran al comportamiento de los consumidores
#1Keumseok KangH-Index: 1
#2Jungpil HahnH-Index: 14
Last.Prabuddha DeH-Index: 25
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This study examines learning effects (i.e., the effects of prior experience) in information systems development (ISD). ISD is characterized by disparate tasks, teams, and levels of project complexity across projects. These features challenge our understanding of how learning effects occur in the ISD context. Drawing on the theory of transfer of learning, this study examines how ISD project teams learn and under what conditions the learning effects are stronger or weaker. We find that ISD project...
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#1Amit BhatnagarH-Index: 13
#2Prabuddha DeH-Index: 25
Last.Atish P. SinhaH-Index: 22
view all 4 authors...
1 Citations
#1Prabuddha De (Purdue University)H-Index: 25
#2Lin Hao (Mendoza College of Business)H-Index: 3
Last.Yong Tan (THU: Tsinghua University)H-Index: 17
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In this paper, we study quality-of-service (QoS) based pricing schemes that serve as incentive mechanisms to induce sharing behaviors in Peer-to-Peer (P2P) networks. We incorporate operational QoS metrics into users’ utility functions and demonstrate how they affect individual users’ content sharing decisions. Using a game-theoretic model, our study reveals how organizations respond to the changes of operational QoS metrics in their design of pricing schemes for various business objectives at di...
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#1Amit Bhatnagar (UWM: University of Wisconsin–Milwaukee)H-Index: 13
#2Prabuddha De (Purdue University)H-Index: 25
Last.Atish P. Sinha (UWM: University of Wisconsin–Milwaukee)H-Index: 22
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The Internet has spawned a host of online promotional tools such as email ad, banner ad, search ad, and shopping bot. Most website managers employ multiple online tools to attract prospective customers, yet there is little conceptual understanding of how those tools differ from one another. We present a theoretical model to compare the role of different online promotional tools in consumer behavior. The central thesis is that the online promotional tool used by a consumer to arrive at an online ...
Source
#1Keumseok KangH-Index: 1
#2Jungpil HahnH-Index: 14
Last.Prabuddha DeH-Index: 25
view all 3 authors...
This study examines learning effects (i.e., the effects of prior experience) in outsourced information systems development (ISD). Outsourced ISD is characterized by disparate tasks, teams, customers, and levels of project complexity across projects. These features challenge the understanding of how learning effects occur in the outsourced ISD context. Drawing upon the theory of transfer of learning, this study examines how outsourced ISD project teams learn and under what conditions they learn b...
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#1Hailiang Chen (CityU: City University of Hong Kong)H-Index: 8
#2Prabuddha De (Purdue University)H-Index: 25
Last.Yu Jeffrey Hu (Georgia Institute of Technology)H-Index: 11
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With the emergence of social media and Web 2.0, broadcasting in the online environment has evolved into a new form of marketing due to the much broader reach enabled by information technology. This paper quantifies the effect of artists' broadcasting activities on a well-known social media site for music, MySpace, on music sales. We employ a panel vector autoregression model to investigate the interrelationship between broadcasting promotions in social media and music sales, while controlling fo...
39 CitationsSource
#1Hailiang Chen (CityU: City University of Hong Kong)H-Index: 8
#2Prabuddha De (Purdue University)H-Index: 25
Last.Byoung-Hyoun Hwang (KU: Korea University)H-Index: 10
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Social media has become a popular venue for individuals to share the results of their own analysis on financial securities. This paper investigates the extent to which investor opinions transmitted through social media predict future stock returns and earnings surprises. We conduct textual analysis of articles published on one of the most popular social media platforms for investors in the United States. We also consider the readers' perspective as inferred via commentaries written in response t...
218 CitationsSource
#1Chen Zhang (U of M: University of Memphis)H-Index: 3
#2Jungpil Hahn (NUS: National University of Singapore)H-Index: 14
Last.Prabuddha De (Purdue University)H-Index: 25
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In this study, we focus on the factors that influence online innovation community members' continued participation in the context of open source software development OSSD communities. Prior research on continued participation in online communities has primarily focused on social interactions among members and benefits obtained from these interactions. However, members of these communities often play different roles, which have been examined extensively, albeit in a separate stream of research. T...
40 CitationsSource
#1Prabuddha De (Purdue University)H-Index: 25
#2Yu Jeffrey Hu (Georgia Institute of Technology)H-Index: 11
Last.Mohammad S. Rahman (U of C: University of Calgary)H-Index: 6
view all 3 authors...
Internet retailers have been making significant investments in Web technologies, such as zoom, alternative photos, and color swatch, that are capable of providing detailed product-oriented information and, thereby, mitigating the lack of “touch and feel,” which, in turn, is expected to lower product returns. However, a clear understanding of the relationship between these technologies and product returns is still lacking. Our study attempts to fill this gap by using several econometric models to...
30 CitationsSource
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