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Cok Ouwerkerk
Erasmus University Rotterdam
EconomicsMarketingEthical decisionInternal communicationsSocial psychology
3Publications
1H-index
141Citations
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Publications 3
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#1Cok Ouwerkerk (EUR: Erasmus University Rotterdam)H-Index: 1
#2Willem Verbeke (EUR: Erasmus University Rotterdam)H-Index: 29
Last. Ed Peelen (UvA: University of Amsterdam)H-Index: 2
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Abstract In this article, the way in which temporary displays are used and adopted by retailers is studied. Because mutual understanding between manufacturers and retailers is lacking, it is hypothesized that manufacturers have a different perception of the criteria which retailers use to decide about the adoption of displays, have different opinions about the physical attributes of an ideal display for a retailer and disagree on the effectiveness of displays. Contrary to what is generally hypot...
1 CitationsSource
#1Willem Verbeke (EUR: Erasmus University Rotterdam)H-Index: 29
#2Cok Ouwerkerk (EUR: Erasmus University Rotterdam)H-Index: 1
Last. Ed Peelen (EUR: Erasmus University Rotterdam)H-Index: 2
view all 3 authors...
This paper studies how salespeople make ethical decisions. For this purpose a structural model has been developed which configures how the organization's environment, the organizations's climate, and personality traits affect ethical decision making. Internal communication and the choice of a control system especially affect ethical decision making. Internal communication also affects the attraction of salespeople with unethical personality traits (Machiavellism), while the control system affect...
140 CitationsSource
#1Cok OuwerkerkH-Index: 1
#2Willem VerbekeH-Index: 29
view all 3 authors...
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