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Michael R. Hyman
New Mexico State University
BusinessPsychologyMarketingPublic relationsSocial psychology
118Publications
25H-index
1,974Citations
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Publications 117
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#1Alyssa J. Reynolds-Pearson (WSSU: Winston-Salem State University)
#2Michael R. Hyman (NMSU: New Mexico State University)H-Index: 25
Abstract Because the sharing economy compels firm-stakeholder dynamics towards a multi-stakeholder market orientation (MSMO), the structures and power dynamics of sharing-economy firms differ markedly from traditional-economy firms. In this vein, we explore sharing-economy firms’ dependence on stakeholders (new power), the continual threat of new entrants (exponential organisations), and how these conditions combine to create additional stakeholder value by shifting Pareto efficient outcomes. We...
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#1Megan C. Good (CPP: California State Polytechnic University, Pomona)
#2Michael R. Hyman (NMSU: New Mexico State University)H-Index: 25
‘Fear of missing out’ (FOMO) is a recent but widely recognized phenomenon. Some emotional antecedents of FOMO, such as anticipated elation and anticipated envy from other people, can boost FOMO. Ot...
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#1Haseeb Shabbir (University of Hull)H-Index: 7
#2Michael R. Hyman (NMSU: New Mexico State University)H-Index: 25
Last. Stephan Dahl (JCU: James Cook University)H-Index: 8
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The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of...
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#1David Trafimow (NMSU: New Mexico State University)H-Index: 36
#2Michael R. Hyman (NMSU: New Mexico State University)H-Index: 25
Last. Alena Kostyk (Glas.: University of Glasgow)H-Index: 1
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Abstract Knowing related empirical facts as precisely as possible is crucial to knowledge development. Does the sampling precision of published consumer research ensure it contributes meaningfully to marketing science? To answer this question, the sampling precision of four consumer-centric journals selected for their relative impact factors—Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Journal of Consumer Marketing (JCM), and International Journal of Consumer Studies...
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#1Alena KostykH-Index: 1
#2Wenkai ZhouH-Index: 1
Last. Michael R. HymanH-Index: 25
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The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.,Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in l...
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Studies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization – defined as a process or strategy that generates symbols, designs, behaviors and cultural identities that blend local and global elements – emerges as a popular intermediate strategy worthy of further inquiry. After examining the mechanisms and processes underlying this strategy, a schema for classifying product hybridizatio...
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#1Michael R. HymanH-Index: 25
#2Alena KostykH-Index: 1
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