Anne Marie Doherty
University of South Wales
Publications 64
This article explores the role of institutional voids in the internationalisation of proto-modern brands in London from the mid-1820s through to the early 1850s. Internationalising firms addressed institutional deficiencies in the market through the establishment of retail operations identified here as international maisons speciales and by adopting marketing strategies designed to legitimate their proto-modern brands. Together, these organisational and strategic marketing responses enabled firm...
#1Nicholas AlexanderH-Index: 26
#2Anne Marie DohertyH-Index: 17
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In the last quarter of the nineteenth century, an increasingly consumerized market environment, encouraged firms to pay greater attention to the marketing of their goods and the development of modern branding practices. However, in the literature, the development of these branding practices has remained somewhat obscured by the assertion that brands conform to general characteristics within historical periods (Moore and Reid, 2008). However, as Mercer (2010: 18) notes: “such an argument overlook...
#2Nicholas AlexanderH-Index: 26
Last.Anne Marie DohertyH-Index: 17
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In this paper, we explore how cosmopolitanism became strategically divorced from its roots in world citizenship imagination during the infancy of modern consumer culture giving rise to the other-directed, postemotional, and market-based variant that persists indefinitely today. By drawing upon historical data from retail operations during the Belle Epoque (1871-1914), and specifically the commodification of the imagined geographies of “the Orient” by the early British department store, we identi...
#1Nicholas AlexanderH-Index: 26
#2Anne Marie DohertyH-Index: 17
Large American international retailers have been defining global consumers’ in-store experiences for decades. Firms such as Woolworths, and concepts such as the supermarket, have changed how we use stores and what we expect from them. American innovation in retailing in the twentieth century was synonymous with the notion of “big is beautiful”.
This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, e...
#1Clare Butler (Newcastle University)H-Index: 3
#2Anne Marie Doherty (University of Strathclyde)H-Index: 17
Last.Stephen Hill (Sohar University)H-Index: 1
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Prior research suggests that it is through providing direct support to citizens that public servants gain a source of meaning in their work; and affirm their public service identities. This article explores how employees who work in a public service support function and receive little, if any, direct feedback from citizens may maintain their public service identity during their back office work. The study finds, against much previous empirical research, that these back office employees achieve p...
#1Anne Marie DohertyH-Index: 17
#2Nicholas Alexander (Lancaster University)H-Index: 26
This article considers the international retailing operation of Liberty of London in Paris between 1889 and 1932. Using data from the company archive, the article challenges assumptions regarding the nature and role of early retail activity in the internationalisation process. Drawing on theoretical frameworks from the marketing and management literature, the article considers Liberty's Paris operation from entry stage activity in the late 1880s through to the divestment process in the early 193...