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Shantanu Dutta
University of Southern California
BusinessEconomicsMarketingMicroeconomicsMenu cost
67Publications
35H-index
5,378Citations
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Publications 69
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#1Madhubalan Viswanathan (LMU: Loyola Marymount University)H-Index: 1
#2Saravana Jaikumar (IIM-C: Indian Institute of Management Calcutta)H-Index: 3
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 35
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#1Trambak Banerjee (SC: University of Southern California)H-Index: 2
#2Gourab Mukherjee (SC: University of Southern California)H-Index: 7
Last. Pulak Ghosh (IIMB: Indian Institute of Management Bangalore)H-Index: 17
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AbstractWe develop a constrained extremely zero inflated joint (CEZIJ) modeling framework for simultaneously analyzing player activity, engagement, and dropouts (churns) in app-based mobile freemiu...
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#1Prokriti MukherjiH-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 13
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 35
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#1Prokriti Mukherji ('KCL': King's College London)H-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 13
Last. Surendra Rajiv (NUS: National University of Singapore)H-Index: 6
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ABSTRACT In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television. A simultaneous rise in direct-to-consumer advertising (DTCA) spending and prescription drug sales has resulted in a heated debate among pharmaceutical firms and medical practitioners, as well as in the U.S. Congress and the popular press. One side claims that DTCA creates demand and higher prices for the advertised brands; the other claims that DTCA increases consumer knowledge....
3 CitationsSource
#1Luis Diestre (IE University)H-Index: 5
#2Nandini Rajagopalan (SC: University of Southern California)H-Index: 24
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 35
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In this study we provide evidence that firms considering entering new markets are more likely to appoint directors with experience in those markets; and subsequently, we show that directors' market experience increases the likelihood of new-market entry. Moreover, we explore the presence of constraints in both, acquiring experienced directors and utilizing their experience. Specifically, we find that experienced directors are less likely to join firms with financial restatements in the recent pa...
19 CitationsSource
#1Stefan Wuyts (Koç University)H-Index: 17
#2Shantanu Dutta (SC: University of Southern California)H-Index: 35
The perspective in alliance research has shifted from the individual dyad to alliance portfolios; a key descriptor of a firm’s alliance portfolio is diversity. Focusing on firms that are confronted with emerging technological fields, the authors examine the consequences of their alliance portfolio’s technological diversity on superior product innovation. The literature has not been conclusive about the consequences of portfolio diversity. The authors examine the nature of the effect of portfolio...
75 CitationsSource
#1Hernan A . Bruno (Ad: INSEAD)H-Index: 1
#2Hai Che (IU: Indiana University Bloomington)H-Index: 9
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 35
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Abstract The authors study the role of reference price in a setting in which both the price and the quantity are set through personal interaction during the transaction process, such as in business-to-business markets. Most studies on reference price in the marketing research literature focus on consumer packaged goods, for which prices are typically fixed during the shopping trip and the transaction does not involve personal interaction with a salesperson. In this study, the authors study the e...
21 CitationsSource
#1Ranjan BanerjeeH-Index: 1
#2Mark E. BergenH-Index: 36
Last. Sourav RayH-Index: 7
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#1Ranjan BanerjeeH-Index: 1
#2Mark E. BergenH-Index: 36
Last. Sourav Ray (McMaster University)H-Index: 7
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2 CitationsSource
#1Ravi Aron (Johns Hopkins University)H-Index: 9
#2Shantanu Dutta (SC: University of Southern California)H-Index: 35
Last. Praveen Pathak (College of Business Administration)H-Index: 20
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We use panel data from multiple wards from two hospitals spanning a three-year period to investigate the impact of automation of the core error prevention functions in hospitals on medical error rates. Although there are studies based on anecdotal evidence and self-reported data on how automation impacts medical errors, no systematic studies exist that are based on actual error rates from hospitals. Further, there is no systematic evidence on how incremental automation over time and across multi...
77 CitationsSource
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