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Shantanu Dutta
University of Southern California
77Publications
34H-index
5,222Citations
Publications 77
Newest
Published on May 2, 2019in Journal of the American Statistical Association3.41
Trambak Banerjee1
Estimated H-index: 1
(SC: University of Southern California),
Gourab Mukherjee6
Estimated H-index: 6
(SC: University of Southern California)
+ 1 AuthorsPulak Ghosh15
Estimated H-index: 15
(IIMB: Indian Institute of Management Bangalore)
AbstractWe develop a constrained extremely zero inflated joint (CEZIJ) modeling framework for simultaneously analyzing player activity, engagement, and dropouts (churns) in app-based mobile freemium games. Our proposed framework addresses the complex interdependencies between a player’s decision to use a freemium product, the extent of her direct and indirect engagement with the product and her decision to permanently drop its usage. CEZIJ extends the existing class of joint models for longitudi...
Published on Sep 1, 2017
Prokriti Mukherji2
Estimated H-index: 2
,
Ramkumar Janakiraman12
Estimated H-index: 12
(USC: University of South Carolina),
Shantanu Dutta34
Estimated H-index: 34
(SC: University of Southern California)
Published on Mar 1, 2017in Journal of Advertising Research1.97
Prokriti Mukherji2
Estimated H-index: 2
('KCL': King's College London),
Ramkumar Janakiraman12
Estimated H-index: 12
(USC: University of South Carolina)
+ 1 AuthorsSurendra Rajiv15
Estimated H-index: 15
(NUS: National University of Singapore)
ABSTRACT In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television. A simultaneous rise in direct-to-consumer advertising (DTCA) spending and prescription drug sales has resulted in a heated debate among pharmaceutical firms and medical practitioners, as well as in the U.S. Congress and the popular press. One side claims that DTCA creates demand and higher prices for the advertised brands; the other claims that DTCA increases consumer knowledge....
Published on Mar 1, 2015in Strategic Management Journal5.57
Luis Diestre5
Estimated H-index: 5
(IE University),
Nandini Rajagopalan23
Estimated H-index: 23
(SC: University of Southern California),
Shantanu Dutta34
Estimated H-index: 34
(SC: University of Southern California)
In this study we provide evidence that firms considering entering new markets are more likely to appoint directors with experience in those markets; and subsequently, we show that directors' market experience increases the likelihood of new-market entry. Moreover, we explore the presence of constraints in both, acquiring experienced directors and utilizing their experience. Specifically, we find that experienced directors are less likely to join firms with financial restatements in the recent pa...
Published on Sep 1, 2014in Journal of Management9.06
Stefan Wuyts9
Estimated H-index: 9
(Koç University),
Shantanu Dutta34
Estimated H-index: 34
(SC: University of Southern California)
The perspective in alliance research has shifted from the individual dyad to alliance portfolios; a key descriptor of a firm’s alliance portfolio is diversity. Focusing on firms that are confronted with emerging technological fields, the authors examine the consequences of their alliance portfolio’s technological diversity on superior product innovation. The literature has not been conclusive about the consequences of portfolio diversity. The authors examine the nature of the effect of portfolio...
Published on Oct 1, 2012in Journal of Marketing Research4.20
Hernán A. Bruno1
Estimated H-index: 1
(Ad: INSEAD),
Hai Che8
Estimated H-index: 8
(IU: Indiana University Bloomington),
Shantanu Dutta34
Estimated H-index: 34
(SC: University of Southern California)
Abstract The authors study the role of reference price in a setting in which both the price and the quantity are set through personal interaction during the transaction process, such as in business-to-business markets. Most studies on reference price in the marketing research literature focus on consumer packaged goods, for which prices are typically fixed during the shopping trip and the transaction does not involve personal interaction with a salesperson. In this study, the authors study the e...
Published on Jan 1, 2012
Ranjan Banerjee1
Estimated H-index: 1
,
Mark E. Bergen35
Estimated H-index: 35
+ 1 AuthorsSourav Ray7
Estimated H-index: 7
(McMaster University)
Published on Jan 1, 2012in Edward Elgar Publishing
Ranjan Banerjee1
Estimated H-index: 1
,
Mark E. Bergen35
Estimated H-index: 35
+ 1 AuthorsSourav Ray7
Estimated H-index: 7
Published on Sep 1, 2011in Information Systems Research2.46
Ravi Aron9
Estimated H-index: 9
(Johns Hopkins University),
Shantanu Dutta34
Estimated H-index: 34
(SC: University of Southern California)
+ 1 AuthorsPraveen Pathak18
Estimated H-index: 18
(College of Business Administration)
We use panel data from multiple wards from two hospitals spanning a three-year period to investigate the impact of automation of the core error prevention functions in hospitals on medical error rates. Although there are studies based on anecdotal evidence and self-reported data on how automation impacts medical errors, no systematic studies exist that are based on actual error rates from hospitals. Further, there is no systematic evidence on how incremental automation over time and across multi...
Published on Sep 1, 2010in Marketing Letters1.62
Alberto Sa Vinhas5
Estimated H-index: 5
(WSU: Washington State University),
Sharmila C. Chatterjee6
Estimated H-index: 6
(MIT: Massachusetts Institute of Technology)
+ 6 AuthorsQiong Wang8
Estimated H-index: 8
(PSU: Pennsylvania State University)
The marketing literature has made significant progress toward a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today’s channel systems raises additional issues that remain unaddressed. The purpose of this article is to suggest promising research directions in this domain. We suggest several possible avenues to relate multiple channel design and management to channel-system, channel-relationship, and customer-level ou...
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